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Modelling customer advocacy : a PLS path modeling approach
Roy, Sanjit - In: Journal of strategic marketing 23 (2015) 5, pp. 380-398
Persistent link: https://www.econbiz.de/10011479430
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Nonmonetary customer value contributions in free e-services
Anderl, Eva; März, Armin; Schumann, Jan Hendrik - In: Journal of strategic marketing 24 (2016) 3/4, pp. 175-189
Persistent link: https://www.econbiz.de/10011591899
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Exploring value co-creation in Fan Fests : the role of fans
Kolyperas, D.; Sparks, L. - In: Journal of strategic marketing 26 (2018) 1, pp. 71-84
Persistent link: https://www.econbiz.de/10011860430
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The role of servicescape as a driver of customer value in experience-centric service organizations : the Dragon Football Stadium case
Fernandes, Teresa; Neves, Sara - In: Journal of strategic marketing 22 (2014) 6, pp. 548-560
Persistent link: https://www.econbiz.de/10010489663
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Internal customers creating value in the workplace : conceptualising the internal customer perceived value (ICPV) model
Lo Iacono, Joseph; Carlini, Joan; France, Cassandra; … - In: Journal of strategic marketing 32 (2024) 5, pp. 712-728
Persistent link: https://www.econbiz.de/10014553352
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Visual Search from the perspective of in-store exploration behavior : scale development and validation
Ahmed, Sohel; Ding Hooi Ting - In: Journal of strategic marketing 31 (2023) 5, pp. 1029-1052
Persistent link: https://www.econbiz.de/10014305066
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Effects of relationship benefits and relationship proneness on relationship outcomes : a three-country comparison
Wei, Yujie; MacIntyre, Faye S.; Soparnot, Richard - In: Journal of strategic marketing 23 (2015) 5, pp. 436-456
Persistent link: https://www.econbiz.de/10011479434
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A conceptual analysis of brand intimacy on social media platforms
Almubarak, Alanoud F.; Pervan, Simon J.; Johnson, Lester W. - In: Journal of strategic marketing 26 (2018) 6, pp. 463-478
Persistent link: https://www.econbiz.de/10011976041
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Corporate advantage in customer-centric diversification
Manral, Lalit; Harrigan, Kathryn Rudie - In: Journal of strategic marketing 26 (2018) 6, pp. 498-519
Persistent link: https://www.econbiz.de/10011976044
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Impact of actual service provider failure on the satisfaction with aggregator
Chatterjee, Swagato - In: Journal of strategic marketing 26 (2018) 7, pp. 628-647
Persistent link: https://www.econbiz.de/10011976365