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Towards a holistic internal market orientation measurement scale
Gyepi-Garbrah, Theophilus Francis; Asamoah, Emmanuel - In: Journal of strategic marketing 23 (2015) 3, pp. 273-284
Persistent link: https://www.econbiz.de/10011300752
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Product placement by global brands as an alternative strategy : is it worth in emerging market?
Srivastava, Rajesh K. - In: Journal of strategic marketing 23 (2015) 2, pp. 141-156
Persistent link: https://www.econbiz.de/10011305971
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The impact of frontline employees' perceptions of internal marketing on employee outcomes
Ferdous, Ahmed Shahriar; Polonsky, Michael J. - In: Journal of strategic marketing 22 (2014) 4, pp. 300-315
Persistent link: https://www.econbiz.de/10010387315
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Export segmentation effectiveness : index construction and link to export performance
Foedermayr, Eva; Diamantopoulos, Adamantios; Sichtmann, … - In: Journal of strategic marketing 17 (2009) 1, pp. 55-73
Persistent link: https://www.econbiz.de/10003827273
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Exploring the locus of internal marketing
Ozuem, Wilson; Limb, Natalie; Lancaster, Geoffrey - In: Journal of strategic marketing 26 (2018) 4, pp. 356-372
Persistent link: https://www.econbiz.de/10011903323
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The first export order : a marketing innovation revisited
Crick, Dave; Crick, James - In: Journal of strategic marketing 24 (2016) 2, pp. 77-89
Persistent link: https://www.econbiz.de/10011577602
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Special issue: The anatomy of entrepreneurial marketing : international perspectives
O'Cass, Aron (ed.); Morrish, Sussie (ed.) - 2016
Persistent link: https://www.econbiz.de/10011580405
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The internal competitor : buyer motives and marketing strategies
Mols, Niels Peter - In: Journal of strategic marketing 27 (2019) 5, pp. 405-416
Persistent link: https://www.econbiz.de/10012202760
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Risk perceptions in Japanese SMEs : the role of Internet marketing capabilities in firm performance
Mathews, Shane W.; Maruyama, Masahiro; Sakurai, Yuka; … - In: Journal of strategic marketing 27 (2019) 7, pp. 599-611
Persistent link: https://www.econbiz.de/10012202782
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The influence of corporate social responsibility associations on consumers' perceptions towards global brands
Crespo, Cátia Fernandes; Inacio, Nicole - In: Journal of strategic marketing 27 (2019) 8, pp. 679-695
Persistent link: https://www.econbiz.de/10012202787