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Journal of strategic marketing
Journal of historical research in marketing
85
Marketing theory
83
SpringerLink / Bücher
71
Industrial marketing management : the international journal for industrial and high-tech firms
63
Journal of marketing management : MM
60
Journal of macromarketing : examining the interactions among markets, marketing, and society
58
Journal of the Academy of Marketing Science
52
Legends in marketing
40
Journal of business research : JBR
39
Journal of marketing
38
European journal of marketing : EJM
35
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
32
Marketing : ZFP ; journal of research and management
30
Springer eBook Collection / Business and Economics
29
History of marketing thought ; Volume 1
28
AMS review : official publication of the Academy of Marketing Science
27
Journal of marketing research : JMR
26
History of marketing thought ; Volume 2
24
Journal of macromarketing
22
Review of marketing research
22
SAGE library in marketing
22
Lehrbuch
19
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
18
Major theoretical debates and contemporary issues in marketing theory
18
The SAGE handbook of marketing theory
18
Journal of business economics : JBE
17
Journal of marketing management : JMM ; journal of the Academy of Marketing
17
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
17
The development of marketing theory and its philosophical underpinnings
17
The history of marketing science
17
Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag
16
Journal of marketing education : JME
16
Australasian marketing journal
15
Critical marketing : issues in contemporary marketing
15
Deutschsprachige Marketingforschung : Bestandsaufnahme und Perspektiven
15
Gabler Edition Wissenschaft
15
The impact of theory on representations of the consumer and the marketing organisation
15
ERIM report series research in management
14
Journal of customer behaviour
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ECONIS (ZBW)
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Special issue: Celtic marketing concepts
Brown, Stephen
(
contributor
)
-
2007
Persistent link: https://www.econbiz.de/10003437650
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2
An examination of Celtic craft and the creative consciousness as a contribution to marketing creativity
Fillis, Ian
- In:
Journal of strategic marketing
15
(
2007
)
1
,
pp. 7-16
Persistent link: https://www.econbiz.de/10003437652
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3
Fatal errors: unbridling emotions in service failure experiences
O'Donohoe, Stephanie
;
Turley, Darach
- In:
Journal of strategic marketing
15
(
2007
)
1
,
pp. 17-28
Persistent link: https://www.econbiz.de/10003437655
Saved in:
4
Exploring the Celtic narrative in advertising: goddess culture and the lexicon of perfumery
Stevens, Lorna
;
Maclaran, Pauline
- In:
Journal of strategic marketing
15
(
2007
)
1
,
pp. 29-39
Persistent link: https://www.econbiz.de/10003437657
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5
Inventing the pubs of Ireland: the importance of being postcolonial
Patterson, Anthony
;
Brown, Stephen
- In:
Journal of strategic marketing
15
(
2007
)
1
,
pp. 41-51
Persistent link: https://www.econbiz.de/10003437659
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6
I bet you look good on the salesfloor
Kelley, Ian
- In:
Journal of strategic marketing
15
(
2007
)
1
,
pp. 53-63
Persistent link: https://www.econbiz.de/10003437661
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7
The closing of the marketing frontier
Faulkner, Peregrine
- In:
Journal of strategic marketing
15
(
2007
)
1
,
pp. 65-75
Persistent link: https://www.econbiz.de/10003437662
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8
Judging the quality of customer segments : segmentation effectiveness
Dibb, Sally
;
Simkin, Lyndon
- In:
Journal of strategic marketing
18
(
2010
)
2
,
pp. 113-131
Persistent link: https://www.econbiz.de/10003978349
Saved in:
9
Niche strategy : merging economic and marketing theories with population ecology arguments
Noy, Eli
- In:
Journal of strategic marketing
18
(
2010
)
1
,
pp. 77-86
Persistent link: https://www.econbiz.de/10003956280
Saved in:
10
Market identification to generation : a practice theory market orientation
Hawkins, Matthew A.
- In:
Journal of strategic marketing
23
(
2015
)
2
,
pp. 112-121
Persistent link: https://www.econbiz.de/10011305974
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