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Consumer behaviour
194
Konsumentenverhalten
194
Beziehungsmarketing
169
Relationship marketing
169
Brand management
66
Markenführung
66
Brand image
54
Markenimage
54
Customer satisfaction
52
Kundenzufriedenheit
52
Marketing management
45
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Simkin, Lyndon
7
Dibb, Sally
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Lim, Weng Marc
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Roy, Sanjit
5
Fernandes, Teresa
4
Japutra, Arnold
4
Martin, Brett
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Michaelidou, Nina
4
Pervan, Simon J.
4
Polonsky, Michael J.
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Roy, Sanjit Kumar
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Wilkins, Stephen
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Ahn, Jiseon
3
Bang, Nguyen
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Bowden, Jana
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Das, Gopal
3
Harrigan, Paul
3
Jebarajakirthy, Charles
3
Khan, M. Sajid
3
Mishra, Anubhav A.
3
Thaichon, Park
3
Vocino, Andrea
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Ashill, Nicholas
2
Balaji, M. S.
2
Baumann, Chris
2
Boisvert, Jean
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Bove, Liliana L.
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Butt, Muhammad Mohsin
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Canhoto, Ana Isabel Domingos
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Casidy, Riza
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Diwan, Saloni Pawan
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Farrell, Mark Anthony
2
Frazer, Lorelle
2
Giannakis, Damianos
2
Gupta, Samir
2
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Journal of strategic marketing
Journal of business research : JBR
2,269
Journal of retailing and consumer services
2,055
International journal of hospitality management
839
International journal of consumer studies
771
Psychology & marketing
684
Journal of consumer research : JCR ; an interdisciplinary bimonthly
583
SpringerLink / Bücher
560
NBER working paper series
523
European Journal of Marketing
475
Industrial marketing management : the international journal for industrial and high-tech firms
472
Working paper / National Bureau of Economic Research, Inc.
444
Asia Pacific journal of marketing and logistics
430
The journal of product & brand management
407
Journal of Consumer Marketing
396
European journal of marketing : EJM
393
NBER Working Paper
387
The journal of brand management : an international journal
379
Journal of the Academy of Marketing Science
374
Journal of marketing research : JMR
373
The journal of services marketing
368
Journal of travel and tourism marketing
366
Journal of marketing
363
Management science : journal of the Institute for Operations Research and the Management Sciences
363
Journal of marketing management : MM
358
Tourism management : research, policies, practice
353
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
348
Journal of retailing
341
Journal of international consumer marketing
328
Cogent business & management
325
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
319
The service industries journal
318
Marketing letters : a journal of research in marketing
317
International journal of contemporary hospitality management
313
International journal of retail & distribution management
312
Journal of marketing communications
312
The international review of retail, distribution and consumer research
308
Journal of fashion marketing and management
299
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
298
The journal of consumer marketing
291
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ECONIS (ZBW)
299
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1
The role of customer gratitude in relationship marketing : moderation and model validation
Mishra, Anubhav A.
- In:
Journal of strategic marketing
24
(
2016
)
6
,
pp. 529-549
Persistent link: https://www.econbiz.de/10011571026
Saved in:
2
How perceptions of relationship investment influence customer loyalty : the mediating role of perceived value and the moderating role of relationship proneness
Menidjel, Choukri
;
Bilgihan, Anil
- In:
Journal of strategic marketing
31
(
2023
)
1
,
pp. 296-319
Persistent link: https://www.econbiz.de/10014303204
Saved in:
3
Contributing to well-being : customer citizenship behaviors directed to service personnel
Garma, Romana
;
Bove, Liliana L.
- In:
Journal of strategic marketing
19
(
2011
)
7
,
pp. 633-649
Persistent link: https://www.econbiz.de/10009533065
Saved in:
4
Examining the boundary conditions of customer citizenship behaviour : a focus on consumption ritual
Gilde, Christian
;
Pace, Stefano
;
Pervan, Simon J.
; …
- In:
Journal of strategic marketing
19
(
2011
)
7
,
pp. 619-631
Persistent link: https://www.econbiz.de/10009533066
Saved in:
5
Guest editorial: The engagement of customers beyond their expected roles
Pervan, Simon J.
;
Bove, Liliana L.
- In:
Journal of strategic marketing
19
(
2011
)
7
,
pp. 551-554
Persistent link: https://www.econbiz.de/10009533080
Saved in:
6
Special issue: The engagement of customers beyond their expected roles
Pervan, Simon J.
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10009533084
Saved in:
7
Introducting customer blind spots : a cognitive approach on noncustomers
Ben Slimane, Karim
;
Chaney, Damien
;
Mbengue, Ababacar
- In:
Journal of strategic marketing
22
(
2014
)
2
,
pp. 135-148
Persistent link: https://www.econbiz.de/10010359558
Saved in:
8
Managing customer citizenship behavior : a relationship perspective
Balaji, M. S.
- In:
Journal of strategic marketing
22
(
2014
)
3
,
pp. 222-239
Persistent link: https://www.econbiz.de/10010384772
Saved in:
9
Customer's relative loyalty: an empirical examination
Roy, Sanjit Kumar
;
Butaney, Gul T.
- In:
Journal of strategic marketing
22
(
2014
)
3
,
pp. 206-221
Persistent link: https://www.econbiz.de/10010384773
Saved in:
10
Exploring brand attachment, its determinats and outcomes
Japutra, Arnold
;
Ekinici, Yuksel
;
Simkin, Lyndon
- In:
Journal of strategic marketing
22
(
2014
)
7
,
pp. 616-630
Persistent link: https://www.econbiz.de/10010502957
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