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The role of customer gratitude in relationship marketing : moderation and model validation
Mishra, Anubhav A. - In: Journal of strategic marketing 24 (2016) 6, pp. 529-549
Persistent link: https://www.econbiz.de/10011571026
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How perceptions of relationship investment influence customer loyalty : the mediating role of perceived value and the moderating role of relationship proneness
Menidjel, Choukri; Bilgihan, Anil - In: Journal of strategic marketing 31 (2023) 1, pp. 296-319
Persistent link: https://www.econbiz.de/10014303204
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Contributing to well-being : customer citizenship behaviors directed to service personnel
Garma, Romana; Bove, Liliana L. - In: Journal of strategic marketing 19 (2011) 7, pp. 633-649
Persistent link: https://www.econbiz.de/10009533065
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Examining the boundary conditions of customer citizenship behaviour : a focus on consumption ritual
Gilde, Christian; Pace, Stefano; Pervan, Simon J.; … - In: Journal of strategic marketing 19 (2011) 7, pp. 619-631
Persistent link: https://www.econbiz.de/10009533066
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Guest editorial: The engagement of customers beyond their expected roles
Pervan, Simon J.; Bove, Liliana L. - In: Journal of strategic marketing 19 (2011) 7, pp. 551-554
Persistent link: https://www.econbiz.de/10009533080
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Special issue: The engagement of customers beyond their expected roles
Pervan, Simon J. (contributor) - 2011
Persistent link: https://www.econbiz.de/10009533084
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Introducting customer blind spots : a cognitive approach on noncustomers
Ben Slimane, Karim; Chaney, Damien; Mbengue, Ababacar - In: Journal of strategic marketing 22 (2014) 2, pp. 135-148
Persistent link: https://www.econbiz.de/10010359558
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Managing customer citizenship behavior : a relationship perspective
Balaji, M. S. - In: Journal of strategic marketing 22 (2014) 3, pp. 222-239
Persistent link: https://www.econbiz.de/10010384772
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Customer's relative loyalty: an empirical examination
Roy, Sanjit Kumar; Butaney, Gul T. - In: Journal of strategic marketing 22 (2014) 3, pp. 206-221
Persistent link: https://www.econbiz.de/10010384773
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Exploring brand attachment, its determinats and outcomes
Japutra, Arnold; Ekinici, Yuksel; Simkin, Lyndon - In: Journal of strategic marketing 22 (2014) 7, pp. 616-630
Persistent link: https://www.econbiz.de/10010502957