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Brand management
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Journal of strategic marketing
SpringerLink / Bücher
886
Journal of business research : JBR
882
The journal of brand management : an international journal
635
Journal of retailing and consumer services
489
The journal of product & brand management
419
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197
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International journal of hospitality management
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Journal of marketing communications
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Springer eBook Collection / Business and Economics
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Journal of marketing
131
Tourism management : research, policies, practice
131
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
125
International journal of project management : the journal of The International Project Management Association
124
Journal of travel and tourism marketing
121
Harvard business review : HBR
118
Harvard-Business-Manager : das Wissen der Besten
118
Journal of the Academy of Marketing Science
118
International journal of retail & distribution management
111
The international review of retail, distribution and consumer research
111
Economics letters
105
The IUP journal of brand management : IJBRM
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ECONIS (ZBW)
149
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149
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1
Measuring brand strategy : can brand equity and brand score be a tool to measure the effectiveness of strategy?
Srivastava, R. K.
- In:
Journal of strategic marketing
17
(
2009
)
6
,
pp. 487-497
Persistent link: https://www.econbiz.de/10003927506
Saved in:
2
Brand consistency and coherency at the London 2012 Olympic Games
Kenyon, James Andrew
;
Manoli, Argyro Elisavet
;
Bodet, …
- In:
Journal of strategic marketing
26
(
2018
)
1
,
pp. 6-18
Persistent link: https://www.econbiz.de/10011860397
Saved in:
3
Luxury brands and social media : drivers and outcomes of consumer engagement on Instagram
Oliveira, Marta
;
Fernandes, Teresa
- In:
Journal of strategic marketing
30
(
2022
)
4
,
pp. 389-407
Persistent link: https://www.econbiz.de/10013370884
Saved in:
4
A conceptual analysis of brand intimacy on social media platforms
Almubarak, Alanoud F.
;
Pervan, Simon J.
;
Johnson, Lester W.
- In:
Journal of strategic marketing
26
(
2018
)
6
,
pp. 463-478
Persistent link: https://www.econbiz.de/10011976041
Saved in:
5
Brand transitions in emerging markets : an exploratory perspective and research framework
Narayanan, Priya
- In:
Journal of strategic marketing
32
(
2024
)
3
,
pp. 333-357
Persistent link: https://www.econbiz.de/10014553256
Saved in:
6
The viability of a second-mover's market win with higher brand equity
Kim, Seongsu
- In:
Journal of strategic marketing
21
(
2013
)
3
,
pp. 201-216
Persistent link: https://www.econbiz.de/10009768658
Saved in:
7
Corporate rebranding and the implications for brand architecture management : the case of Guinness (Diageo) Ireland
Muzellec, Laurent
;
Lambkin, Mary
- In:
Journal of strategic marketing
16
(
2008
)
4
,
pp. 283-299
Persistent link: https://www.econbiz.de/10003770742
Saved in:
8
Product placement by global brands as an alternative strategy : is it worth in emerging market?
Srivastava, Rajesh K.
- In:
Journal of strategic marketing
23
(
2015
)
2
,
pp. 141-156
Persistent link: https://www.econbiz.de/10011305971
Saved in:
9
An integrated model of firms' brand likeability : antecedents and consequences
Bang, Nguyen
;
Choudhury, Musfiq Mannan
;
Melewar, T. C.
- In:
Journal of strategic marketing
23
(
2015
)
2
,
pp. 122-140
Persistent link: https://www.econbiz.de/10011305972
Saved in:
10
Brand orientation in small firms : an empirical test of the impact of brand performance
Hirvonen, Saku
;
Laukkanen, Tommi
- In:
Journal of strategic marketing
22
(
2014
)
1
,
pp. 41-58
Persistent link: https://www.econbiz.de/10010259208
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