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~isPartOf:"Journal of strategic marketing"
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Beziehungsmarketing
169
Relationship marketing
169
Consumer behaviour
67
Konsumentenverhalten
67
Marketing management
50
Marketingmanagement
50
Customer satisfaction
42
Kundenzufriedenheit
42
Strategic management
42
Strategisches Management
42
Brand management
28
Dienstleistungsqualität
28
Markenführung
28
Service quality
28
Social Web
25
Social web
25
Customer integration
23
Kundenintegration
23
Lieferantenmanagement
23
Supplier relationship management
23
Internet marketing
20
Online-Marketing
20
Brand image
19
E-commerce
19
Electronic Commerce
19
Markenimage
19
Betriebliche Wertschöpfung
18
Value creation
18
Einzelhandel
16
Retail trade
16
Brand
15
Confidence
15
Markenartikel
15
Vertrauen
15
Customer value
14
Kundenwert
14
Online retailing
13
Online-Handel
13
Firm performance
12
Unternehmenserfolg
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English
214
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Simkin, Lyndon
6
Dibb, Sally
4
Fernandes, Teresa
4
Japutra, Arnold
4
Lane, Nikala
4
Pervan, Simon J.
4
Roy, Sanjit
4
Roy, Sanjit Kumar
4
Akter, Shahriar
3
Canhoto, Ana Isabel Domingos
3
Gilmore, Audrey
3
Harrigan, Paul
3
Mattsson, Jan
3
Strong, Carolyn
3
Thaichon, Park
3
Ashill, Nicholas
2
Bove, Liliana L.
2
David, Fred R.
2
David, Meredith E.
2
Diwan, Saloni Pawan
2
Farrell, Mark Anthony
2
Frazer, Lorelle
2
Giannakis, Damianos
2
Gupta, Samir
2
Hajli, Nick
2
Harker, Michael
2
Hossain, Tasnim M. Taufique
2
Jebarajakirthy, Charles
2
Johnson, Lester W.
2
Ketron, Seth
2
Leckie, Civilai
2
Meadows, Maureen
2
Mishra, Sita
2
Naumann, Earl
2
Ngo, Liem Viet
2
O'Cass, Aron
2
Oczkowski, Edward A.
2
Paul, Justin
2
Pelham, Alfred M.
2
Polonsky, Michael J.
2
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Journal of strategic marketing
SpringerLink / Bücher
2,630
Journal of business research : JBR
1,043
Journal of retailing and consumer services
747
Springer eBook Collection
686
Industrial marketing management : the international journal for industrial and high-tech firms
624
Gabler Edition Wissenschaft
572
Springer eBook Collection / Business and Economics
526
Europäische Hochschulschriften / 5
437
Research
367
International journal of hospitality management
357
Lehrbuch
293
Technological forecasting & social change : an international journal
292
Strategic management journal
266
The journal of business & industrial marketing
245
The journal of services marketing
239
The service industries journal
228
International journal of production economics
215
Premier reference source
211
Journal of the Academy of Marketing Science
201
European journal of operational research : EJOR
195
Harvard business review : HBR
195
Business horizons
193
Long range planning : LRP ; international journal of strategic management
193
Electronic commerce research
192
Harvard-Business-Manager : das Wissen der Besten
191
International journal of business information systems : IJBIS
189
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
185
Management science : journal of the Institute for Operations Research and the Management Sciences
183
Cogent business & management
169
essentials
166
International journal of electronic customer relationship management : IJECRM
156
Management decision : MD
153
International journal of contemporary hospitality management
152
Journal of business strategy
152
Gabler Research
150
Journal of travel and tourism marketing
149
Journal of business ethics : JOBE
148
Tourism management : research, policies, practice
148
Journal of marketing
144
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ECONIS (ZBW)
214
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214
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1
Word-of-mouth and viral marketing activity of the on-line consumer : the role of loyalty chain stages theory
Roy, Sanjit Kumar
;
Butaney, Gul
;
Sekhon, Harjit
; …
- In:
Journal of strategic marketing
22
(
2014
)
6
,
pp. 494-512
Persistent link: https://www.econbiz.de/10010489692
Saved in:
2
Nonmonetary customer value contributions in free e-services
Anderl, Eva
;
März, Armin
;
Schumann, Jan Hendrik
- In:
Journal of strategic marketing
24
(
2016
)
3/4
,
pp. 175-189
Persistent link: https://www.econbiz.de/10011591899
Saved in:
3
Exploring and explaining SME marketing : investigating e-CRM using a mixed methods approach
Harrigan, Paul
;
Ramsey, Elaine
;
Ibbotson, Patrick
- In:
Journal of strategic marketing
20
(
2012
)
2
,
pp. 127-163
Persistent link: https://www.econbiz.de/10009630780
Saved in:
4
Future of brick and mortar retailing : how will it survive and thrive?
Sheth, Jagdish N.
- In:
Journal of strategic marketing
29
(
2021
)
7
,
pp. 598-607
Persistent link: https://www.econbiz.de/10012608880
Saved in:
5
Engagement with chatbots versus augmented reality interactive technology in e-commerce
Moriuchi, Emi
;
Landers, V. Myles
;
Colton, Deborah
; …
- In:
Journal of strategic marketing
29
(
2021
)
5
,
pp. 375-389
Persistent link: https://www.econbiz.de/10012588436
Saved in:
6
An experimental based investigation into the effects of website interactivity on customer behavior in on-line purchase context
Islam, Hafizul
;
Jebarajakirthy, Charles
;
Shankar, Amit
- In:
Journal of strategic marketing
29
(
2021
)
2
,
pp. 117-140
Persistent link: https://www.econbiz.de/10012484043
Saved in:
7
Collaboration, communication, support, and relationships in the context of e-commerce within the franchising sector
Kremez, Zhanna
;
Frazer, Lorelle
;
Quach, Sara
;
Thaichon, Park
- In:
Journal of strategic marketing
30
(
2022
)
2
,
pp. 137-159
Persistent link: https://www.econbiz.de/10013170054
Saved in:
8
Conceptualising a digital orientation : antecedents of supporting SME performance in the digital economy
Quinton, Sarah
;
Canhoto, Ana Isabel Domingos
; …
- In:
Journal of strategic marketing
26
(
2018
)
5
,
pp. 427-439
Persistent link: https://www.econbiz.de/10011903384
Saved in:
9
Corporate advantage in customer-centric diversification
Manral, Lalit
;
Harrigan, Kathryn Rudie
- In:
Journal of strategic marketing
26
(
2018
)
6
,
pp. 498-519
Persistent link: https://www.econbiz.de/10011976044
Saved in:
10
Strategic alignment between relationship marketing and human resource management in financial services organizations
Giannakis, Damianos
;
Harker, Michael
- In:
Journal of strategic marketing
22
(
2014
)
5
,
pp. 396-419
Persistent link: https://www.econbiz.de/10010417133
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