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How can corporate heritage identity stewardship lead to brand ambidexterity?
Moussa, Anthony; Barnier, Virginie de - In: Journal of strategic marketing 29 (2021) 8, pp. 706-721
Persistent link: https://www.econbiz.de/10012653606
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Leadership marketing : an exploratory study
O'Keeffe, Alina; Ozuem, Wilson; Lancaster, Geoff - In: Journal of strategic marketing 24 (2016) 5, pp. 418-443
Persistent link: https://www.econbiz.de/10011637363
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Dual consumer-organisation identification in international alliances and partnerships : consumers’ supportive intentions towards local and foreign firms
Wilkins, Stephen; Butt, Muhammad Mohsin; Heffernan, Troy - In: Journal of strategic marketing 26 (2018) 7, pp. 551-567
Persistent link: https://www.econbiz.de/10011976361
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Clan culture, strategic orientation and new product performance in Chinese marketing ventures : an exploration of main and moderating effects
Chuang, Fu-mei; Morgan, Robert; Robson, Matthew J. - In: Journal of strategic marketing 20 (2012) 3, pp. 267-286
Persistent link: https://www.econbiz.de/10009575417
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Organisational identification and leader member exchange influences on customer orientation and organisational citizenship behaviours
Farrell, Mark Anthony; Oczkowski, Edward A. - In: Journal of strategic marketing 20 (2012) 4, pp. 365-377
Persistent link: https://www.econbiz.de/10009577752
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Managing organizational culture change and knowledge to enhance customer experiences : analysis and framework
Chakravorti, Samit - In: Journal of strategic marketing 19 (2011) 2, pp. 123-151
Persistent link: https://www.econbiz.de/10009154937
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Antecedents of interaction orientation : the influence of organizational and behavioral characteristics
Thalmann, Julia Kristin; Brettel, Malte - In: Journal of strategic marketing 20 (2012) 5, pp. 425-445
Persistent link: https://www.econbiz.de/10009657385
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Corporate patriotism as a source of corporate reputation : a comparative multi-stakeholder approach
Puncheva-Michelotti, Petya; McColl, Rod; Vocino, Andrea; … - In: Journal of strategic marketing 22 (2014) 6, pp. 471-493
Persistent link: https://www.econbiz.de/10010489696
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Scoping the market orientation literature from 2009 to 2013 : a review of the concept and the discussions found across a range of academic disciplines
Ashwin, Marie; Hirst, Alan - In: Journal of strategic marketing 23 (2015) 4, pp. 353-363
Persistent link: https://www.econbiz.de/10011405836
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The role of marketing managers' commitment and involvement in marketing strategy implementation
Ramaseshan, B.; Ishak, Asmai; Rabbance, Fazlul K. - In: Journal of strategic marketing 21 (2013) 6, pp. 465-483
Persistent link: https://www.econbiz.de/10010207316