//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of strategic marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Die wunderbare Welt des brandh...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Brand management
107
Markenführung
107
Consumer behaviour
59
Konsumentenverhalten
59
Brand image
53
Markenimage
53
Brand
38
Markenartikel
38
Beziehungsmarketing
26
Relationship marketing
26
Marketing management
23
Marketingmanagement
23
Social Web
11
Social web
11
Internet marketing
10
Narrative Methode
10
Narrative method
10
Online-Marketing
10
Advertising effects
7
Customer satisfaction
7
Kundenzufriedenheit
7
Luxury goods
7
Luxusgüter
7
Werbewirkung
7
branding
7
market orientation
7
Brand loyalty
6
Corporate Social Responsibility
6
Corporate reputation
6
Corporate social responsibility
6
Customer integration
6
Firm performance
6
Firmenimage
6
Kundenintegration
6
Lieferantenmanagement
6
Markentreue
6
Supplier relationship management
6
Unternehmenserfolg
6
Brand architecture
5
Emotion
5
more ...
less ...
Online availability
All
Undetermined
77
Free
2
Type of publication
All
Article
106
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
106
Aufsatz in Zeitschrift
106
Case study
2
Fallstudie
2
Aufsatzsammlung
1
Language
All
English
107
Author
All
Japutra, Arnold
3
Leenders, Mark A. A. M.
3
Martin, Brett
3
Rahman, Kaleel
3
Areni, Charles Scott
2
Bang, Nguyen
2
Ben Youssef, Kamel
2
Casidy, Riza
2
Christodoulides, George
2
Hawkins, Matthew A.
2
Leicht, Thomas
2
Lim, Weng Marc
2
Manoli, Argyro Elisavet
2
Melewar, T. C.
2
Merrilees, Bill
2
Michaelidou, Nina
2
Mills, Adam J.
2
Roy, Sanjit
2
Simkin, Lyndon
2
Smith, Katherine Taken
2
Srivastava, R. K.
2
Abbasi, Amir Zaib
1
Abratt, Russell
1
Afshardoost, Mona
1
Ahmad, Bilal
1
Ahmed, Pervaiz K.
1
Ahn, Jiseon
1
Aimé, Isabelle
1
Akbar, Muhammad Imad Ud Din
1
Almubarak, Alanoud F.
1
Anees-ur-Rehman, Muhammad
1
Arrivé, Sandra
1
Asare, Anthony
1
Banerjee, Shubhomoy
1
Barnier, Virginie de
1
Bendixen, Michael
1
Bertschy, Marjorie
1
Bhargava, Mukesh
1
Biraghi, Silvia
1
Birch, Dawn
1
more ...
less ...
Published in...
All
Journal of strategic marketing
SpringerLink / Bücher
1,480
Journal of business research : JBR
607
The journal of brand management : an international journal
565
The journal of product & brand management
386
Springer eBook Collection
329
Gabler Edition Wissenschaft
323
Springer eBook Collection / Business and Economics
318
Journal of retailing and consumer services
286
Research
247
Europäische Hochschulschriften / 5
197
Lehrbuch
181
European journal of marketing : EJM
127
Industrial marketing management : the international journal for industrial and high-tech firms
127
Psychology & marketing
114
essentials
107
Marketing intelligence & planning
106
Asia Pacific journal of marketing and logistics
104
Innovatives Markenmanagement
104
Journal of marketing communications
104
International journal of hospitality management
103
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
102
Journal of marketing management : MM
101
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
100
Gabler Research
98
The IUP journal of brand management : IJBRM
92
Hamburger Schriften zur Marketingforschung
89
Arbeitspapier / Universität Erlangen-Nürnberg, Betriebswirtschaftliches Institut, Lehrstuhl für Marketing
83
Journal of marketing
82
Neue betriebswirtschaftliche Forschung : Nbf
77
Journal of the Academy of Marketing Science
76
Schriftenreihe Studien zum Konsumentenverhalten
74
Journal of promotion management : innovations in planning and applied research
71
International journal of internet marketing and advertising : IJIMA
70
Marketing letters : a journal of research in marketing
70
DUV / Wirtschaftswissenschaft
69
Gabler-Edition Wissenschaft
68
Journal of international consumer marketing
68
Journal of promotion management : JPM
68
Journal of advertising research
67
more ...
less ...
Source
All
ECONIS (ZBW)
107
Showing
1
-
10
of
107
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The role of MNC's subsidiaries in creating multinational corporte brand
Khojastehpour, Morteza
;
Johns, Raechel
- In:
Journal of strategic marketing
23
(
2015
)
6
,
pp. 512-525
Persistent link: https://www.econbiz.de/10011478809
Saved in:
2
The value relevance of brand equity, intellectual capital and intellectual capital management capability
Yang, Jing
;
Brashear-Alejandro, Thomas
;
Asare, Anthony
- In:
Journal of strategic marketing
23
(
2015
)
6
,
pp. 543-559
Persistent link: https://www.econbiz.de/10011478818
Saved in:
3
A conceptual analysis of brand intimacy on social media platforms
Almubarak, Alanoud F.
;
Pervan, Simon J.
;
Johnson, Lester W.
- In:
Journal of strategic marketing
26
(
2018
)
6
,
pp. 463-478
Persistent link: https://www.econbiz.de/10011976041
Saved in:
4
The importance of corporate social responsibility (CSR) for branding and business success in small and medium-sized enterprises (SME) in a business-to-distributor (B2D) context
Ben Youssef, Kamel
;
Leicht, Thomas
;
Pellicelli, Michela
; …
- In:
Journal of strategic marketing
26
(
2018
)
8
,
pp. 723-739
Persistent link: https://www.econbiz.de/10011978586
Saved in:
5
Brand wars : consumer-brand engagement beyond client-agency fights
Gambetti, Rossella
;
Biraghi, Silvia
;
Schultz, Don E.
; …
- In:
Journal of strategic marketing
24
(
2016
)
2
,
pp. 90-103
Persistent link: https://www.econbiz.de/10011577637
Saved in:
6
Gender identity and brand incongruence : when in doubt, pursue masculinity
Neale, Larry
;
Robbie, Renee
;
Martin, Brett
- In:
Journal of strategic marketing
24
(
2016
)
5
,
pp. 347-359
Persistent link: https://www.econbiz.de/10011637329
Saved in:
7
Leadership marketing : an exploratory study
O'Keeffe, Alina
;
Ozuem, Wilson
;
Lancaster, Geoff
- In:
Journal of strategic marketing
24
(
2016
)
5
,
pp. 418-443
Persistent link: https://www.econbiz.de/10011637363
Saved in:
8
Measuring customer-based place brand equity (CBPBE) : an investment attractiveness perspective
Bose, Sunny
;
Roy, Sanjit
;
Tiwari, Abhay Kumar
- In:
Journal of strategic marketing
24
(
2016
)
7
,
pp. 617-634
Persistent link: https://www.econbiz.de/10011587840
Saved in:
9
Relationship building through Facebook brand pages : the multifaceted roles of identification, satisfaction, and perceived relationship investment
Popp, Bastian
;
Wilson, Bradley
;
Horbel, Chris
; …
- In:
Journal of strategic marketing
24
(
2016
)
3/4
,
pp. 278-294
Persistent link: https://www.econbiz.de/10011591986
Saved in:
10
Exploring brand attachment, its determinats and outcomes
Japutra, Arnold
;
Ekinici, Yuksel
;
Simkin, Lyndon
- In:
Journal of strategic marketing
22
(
2014
)
7
,
pp. 616-630
Persistent link: https://www.econbiz.de/10010502957
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->