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Drivers of customer satisfaction and relationship quality in system delivery projects
Haverila, Matti Juhani; Martinsuo, Miia; Naumann, Earl - In: Journal of strategic marketing 21 (2013) 7, pp. 613-636
Persistent link: https://www.econbiz.de/10010233690
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Mind, service quality, relationship with airlines
Prentice, Catherine; Hsiao, Aaron; Wang, Xuequn; … - In: Journal of strategic marketing 31 (2023) 1, pp. 212-234
Persistent link: https://www.econbiz.de/10014303192
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A dynamic market conceptualization for entrepreneurial marketing : the co-creation of opportunities
Whalen, Peter S.; Akaka, Melissa Archpru - In: Journal of strategic marketing 24 (2016) 1, pp. 61-75
Persistent link: https://www.econbiz.de/10011580587
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Competitor orientation in successful SMEs : an exploration of the impact on innovation
O'Dwyer, Michele; Gilmore, Audrey - In: Journal of strategic marketing 27 (2019) 1, pp. 21-37
Persistent link: https://www.econbiz.de/10012202441
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How multiple strategic orientations impact brand equity of B2B SMEs
Anees-ur-Rehman, Muhammad; Johnston, Wesley James - In: Journal of strategic marketing 27 (2019) 8, pp. 730-750
Persistent link: https://www.econbiz.de/10012202790
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Examining the marketing planning-marketing capability interface and custer-centric performance in SMEs
O'Cass, Aron; Ngo, Liem Viet; Siahtiri, Vida - In: Journal of strategic marketing 20 (2012) 6, pp. 463-481
Persistent link: https://www.econbiz.de/10009663984
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Exploring and explaining SME marketing : investigating e-CRM using a mixed methods approach
Harrigan, Paul; Ramsey, Elaine; Ibbotson, Patrick - In: Journal of strategic marketing 20 (2012) 2, pp. 127-163
Persistent link: https://www.econbiz.de/10009630780
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The role of customer management capabilities in public–private partnerships
Canhoto, Ana Isabel Domingos; Meadows, Maureen; Ball, … - In: Journal of strategic marketing 25 (2017) 5/6, pp. 384-404
Persistent link: https://www.econbiz.de/10011743026
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Toward a contingency theory of CRM adoption
Williams, Paul; Ashill, Nicholas; Naumann, Earl - In: Journal of strategic marketing 25 (2017) 5/6, pp. 454-474
Persistent link: https://www.econbiz.de/10011743068
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Unpicking antecedents of CRM adoption : a two-stage model
Jaber, Faten; Simkin, Lyndon - In: Journal of strategic marketing 25 (2017) 5/6, pp. 475-494
Persistent link: https://www.econbiz.de/10011743073