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~isPartOf:"Journal of strategic marketing"
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Beziehungsmarketing
169
Relationship marketing
169
Consumer behaviour
70
Konsumentenverhalten
70
Marketing management
46
Marketingmanagement
46
Customer satisfaction
39
Kundenzufriedenheit
39
Brand management
31
Markenführung
31
Marketing
31
Dienstleistungsqualität
26
Service quality
26
Social Web
24
Social web
24
Customer integration
22
Kundenintegration
22
Brand image
21
Lieferantenmanagement
21
Markenimage
21
Supplier relationship management
21
Betriebliche Wertschöpfung
16
Value creation
16
Brand
15
Confidence
15
Internet marketing
15
Markenartikel
15
Online-Marketing
15
Vertrauen
15
Customer value
14
Kundenwert
14
Strategic management
13
Strategisches Management
13
Einzelhandel
12
Retail trade
12
Firm performance
11
Structural equation model
11
Strukturgleichungsmodell
11
Unternehmenserfolg
11
marketing
11
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Undetermined
124
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1
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Article
199
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6
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Article in journal
205
Aufsatz in Zeitschrift
205
Collection of articles of several authors
4
Sammelwerk
4
Aufsatzsammlung
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English
205
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Simkin, Lyndon
7
Dibb, Sally
4
Fernandes, Teresa
4
Harrigan, Paul
4
Japutra, Arnold
4
Pervan, Simon J.
4
Roy, Sanjit
4
Roy, Sanjit Kumar
4
Gilmore, Audrey
3
Lane, Nikala
3
O'Cass, Aron
3
Thaichon, Park
3
Ashill, Nicholas
2
Bang, Nguyen
2
Bove, Liliana L.
2
Canhoto, Ana Isabel Domingos
2
Diwan, Saloni Pawan
2
Farrell, Mark Anthony
2
Frazer, Lorelle
2
Giannakis, Damianos
2
Gupta, Samir
2
Hajli, Nick
2
Harker, Michael
2
Hawkins, Matthew A.
2
Jaber, Faten
2
Jebarajakirthy, Charles
2
Johnson, Lester W.
2
Ketron, Seth
2
Khan, M. Sajid
2
Leckie, Civilai
2
Malshe, Avinash
2
Mattsson, Jan
2
Meadows, Maureen
2
Miles, Morgan P.
2
Mishra, Sita
2
Naumann, Earl
2
Ngo, Liem Viet
2
Oczkowski, Edward A.
2
Ozuem, Wilson
2
Paul, Justin
2
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Journal of strategic marketing
SpringerLink / Bücher
1,636
Journal of business research : JBR
807
Journal of retailing and consumer services
598
European Journal of Marketing
563
Industrial marketing management : the international journal for industrial and high-tech firms
522
Springer eBook Collection
380
Gabler Edition Wissenschaft
366
Springer eBook Collection / Business and Economics
363
Europäische Hochschulschriften / 5
332
International journal of hospitality management
285
Research
260
Marketing Intelligence & Planning
255
The journal of services marketing
226
The journal of business & industrial marketing
224
Journal of the Academy of Marketing Science
214
Journal of Food Distribution Research
208
Lehrbuch
192
The service industries journal
191
Journal of marketing
185
European journal of marketing : EJM
174
Journal of Business & Industrial Marketing
172
Journal of marketing management : MM
155
International journal of electronic customer relationship management : IJECRM
153
International Journal of Bank Marketing
148
Journal of Consumer Marketing
144
Marketing intelligence & planning
141
Management Science
135
Journal of travel and tourism marketing
134
International journal of contemporary hospitality management
130
Journal of Agricultural and Applied Economics
130
Psychology & marketing
129
essentials
127
Asia Pacific journal of marketing and logistics
125
The journal of product & brand management
123
Journal of hospitality marketing & management
122
Tourism management : research, policies, practice
122
Management science : journal of the Institute for Operations Research and the Management Sciences
119
Hamburger Schriften zur Marketingforschung
118
Journal of service research : JSR
118
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ECONIS (ZBW)
205
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1
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10
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205
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date (oldest first)
1
Development of an empirical framework of customer loyalty in the mobile telecommunications sector
Saroha, Rituraj
;
Diwan, Saloni Pawan
- In:
Journal of strategic marketing
28
(
2020
)
8
,
pp. 659-680
Persistent link: https://www.econbiz.de/10012313931
Saved in:
2
Validating a multidimensional perspective of relationship
marketing
on brand attachment, customer loyalty and purchase intentions : a serial mediation model
Ahmad, Bilal
;
Akbar, Muhammad Imad Ud Din
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 669-692
Persistent link: https://www.econbiz.de/10014304946
Saved in:
3
Human resource management, services and relationship
marketing
: the potential for cross-fertilisation
Giannakis, Damianos
;
Harker, Michael
;
Baum, Tom
- In:
Journal of strategic marketing
23
(
2015
)
6
,
pp. 526-542
Persistent link: https://www.econbiz.de/10011478811
Saved in:
4
Case study: how a business school blog can build stakeholder relationships and create added value in an MBA
marketing
program
Weinstein, Art T.
;
McFarlane, Donovan A.
- In:
Journal of strategic marketing
25
(
2017
)
2
,
pp. 101-113
Persistent link: https://www.econbiz.de/10011742934
Saved in:
5
The dimensionality of the market orientation construct
Crick, James M.
- In:
Journal of strategic marketing
29
(
2021
)
4
,
pp. 281-300
Persistent link: https://www.econbiz.de/10012515859
Saved in:
6
A dynamic market conceptualization for entrepreneurial
marketing
: the co-creation of opportunities
Whalen, Peter S.
;
Akaka, Melissa Archpru
- In:
Journal of strategic marketing
24
(
2016
)
1
,
pp. 61-75
Persistent link: https://www.econbiz.de/10011580587
Saved in:
7
Houdini's magical
marketing
strategies
Weinstein, Art
- In:
Journal of strategic marketing
30
(
2022
)
7
,
pp. 691-702
Persistent link: https://www.econbiz.de/10013492881
Saved in:
8
From pre-internationalization to post-internationalization : relationship
marketing
perspective
Khojastehpour, Morteza
;
Johns, Raechel
- In:
Journal of strategic marketing
23
(
2015
)
2
,
pp. 157-174
Persistent link: https://www.econbiz.de/10011305970
Saved in:
9
Strategic alignment between relationship
marketing
and human resource management in financial services organizations
Giannakis, Damianos
;
Harker, Michael
- In:
Journal of strategic marketing
22
(
2014
)
5
,
pp. 396-419
Persistent link: https://www.econbiz.de/10010417133
Saved in:
10
Relationship
marketing
in franchising and retailing
Thaichon, Park
;
Frazer, Lorelle
;
Weaven, Scott
- In:
Journal of strategic marketing
30
(
2022
)
2
,
pp. 113-114
Persistent link: https://www.econbiz.de/10013170049
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