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~isPartOf:"Journal of strategic marketing"
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Brand management
107
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107
Brand image
68
Consumer behaviour
68
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68
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68
Brand
40
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branding
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market orientation
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Areni, Charles Scott
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Journal of strategic marketing
Journal of business research : JBR
907
SpringerLink / Bücher
807
The journal of brand management : an international journal
644
The international journal of human resource management
598
The journal of product & brand management
420
Journal of retailing and consumer services
396
International journal of human resource management
320
Human resource management
256
Human resource management review
247
Springer eBook Collection
239
International journal of hospitality management
206
Psychology & marketing
188
Journal of business ethics : JOBE
185
European journal of marketing : EJM
178
Lehrbuch
168
Corporate reputation review : an international journal
155
Employee relations
155
Industrial marketing management : the international journal for industrial and high-tech firms
155
Management revue : socio-economic studies
153
Journal of marketing communications
145
Cogent business & management
144
Asia Pacific journal of marketing and logistics
143
Human resource management journal
142
Tourism management : research, policies, practice
141
Personnel review : a professional journal reporting new developments in research, theory and practice of personel management
140
Journal of marketing management : MM
135
International journal of contemporary hospitality management
131
Research
130
Marketing intelligence & planning
129
International journal of manpower
127
Europäische Hochschulschriften / 5
126
Springer eBook Collection / Business and Economics
121
Journal of travel and tourism marketing
118
Gabler Edition Wissenschaft
117
Harvard-Business-Manager : das Wissen der Besten
111
Journal of marketing
105
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
103
The IUP journal of brand management : IJBRM
103
Business horizons
99
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ECONIS (ZBW)
134
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1
Brand consistency and coherency at the London 2012 Olympic Games
Kenyon, James Andrew
;
Manoli, Argyro Elisavet
;
Bodet, …
- In:
Journal of strategic marketing
26
(
2018
)
1
,
pp. 6-18
Persistent link: https://www.econbiz.de/10011860397
Saved in:
2
Luxury brands and social media : drivers and outcomes of consumer engagement on Instagram
Oliveira, Marta
;
Fernandes, Teresa
- In:
Journal of strategic marketing
30
(
2022
)
4
,
pp. 389-407
Persistent link: https://www.econbiz.de/10013370884
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3
CRM, skepticism and patronage intention : the mediating and moderating role of satisfaction and religiosity
Deb, Madhurima
;
Sharma, Vinay Kumar
;
Amawate, Vibhas
- In:
Journal of strategic marketing
29
(
2021
)
4
,
pp. 316-336
Persistent link: https://www.econbiz.de/10012515861
Saved in:
4
A conceptual analysis of brand intimacy on social media platforms
Almubarak, Alanoud F.
;
Pervan, Simon J.
;
Johnson, Lester W.
- In:
Journal of strategic marketing
26
(
2018
)
6
,
pp. 463-478
Persistent link: https://www.econbiz.de/10011976041
Saved in:
5
Brand transitions in emerging markets : an exploratory perspective and research framework
Narayanan, Priya
- In:
Journal of strategic marketing
32
(
2024
)
3
,
pp. 333-357
Persistent link: https://www.econbiz.de/10014553256
Saved in:
6
The value relevance of brand equity, intellectual capital and intellectual capital management capability
Yang, Jing
;
Brashear-Alejandro, Thomas
;
Asare, Anthony
- In:
Journal of strategic marketing
23
(
2015
)
6
,
pp. 543-559
Persistent link: https://www.econbiz.de/10011478818
Saved in:
7
Gender identity and brand incongruence : when in doubt, pursue masculinity
Neale, Larry
;
Robbie, Renee
;
Martin, Brett
- In:
Journal of strategic marketing
24
(
2016
)
5
,
pp. 347-359
Persistent link: https://www.econbiz.de/10011637329
Saved in:
8
Measuring customer-based place brand equity (CBPBE) : an investment attractiveness perspective
Bose, Sunny
;
Roy, Sanjit
;
Tiwari, Abhay Kumar
- In:
Journal of strategic marketing
24
(
2016
)
7
,
pp. 617-634
Persistent link: https://www.econbiz.de/10011587840
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9
Relationship building through Facebook brand pages : the multifaceted roles of identification, satisfaction, and perceived relationship investment
Popp, Bastian
;
Wilson, Bradley
;
Horbel, Chris
; …
- In:
Journal of strategic marketing
24
(
2016
)
3/4
,
pp. 278-294
Persistent link: https://www.econbiz.de/10011591986
Saved in:
10
Exploring brand attachment, its determinats and outcomes
Japutra, Arnold
;
Ekinici, Yuksel
;
Simkin, Lyndon
- In:
Journal of strategic marketing
22
(
2014
)
7
,
pp. 616-630
Persistent link: https://www.econbiz.de/10010502957
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