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Journal of strategic marketing
Journal of retailing and consumer services
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of fashion marketing and management
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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27th European Regional Conference of the International Telecommunications Society (ITS): "The Evolution of the North-South Telecommunications Divide: The Role for Europe", Cambridge, United Kingdom, 7th-9th September, 2016
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ECONIS (ZBW)
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1
The role of brand authenticity in developing brand trust
Portal, Sivan
;
Abratt, Russell
;
Bendixen, Michael
- In:
Journal of strategic marketing
27
(
2019
)
8
,
pp. 714-729
Persistent link: https://www.econbiz.de/10012202789
Saved in:
2
Internet of things support for marketing activities
Taylor, Mark
;
Reilly, Denis
;
Wren, Chris
- In:
Journal of strategic marketing
28
(
2020
)
2
,
pp. 149-160
Persistent link: https://www.econbiz.de/10012202800
Saved in:
3
Consumer patronage in omnichannel retailing and the moderating impact of culture : a MetaSEM review
Mukhopadhyay, Sandip
;
Chauhan, Sumedha
;
Mishra, Sita
- In:
Journal of strategic marketing
32
(
2024
)
3
,
pp. 374-390
Persistent link: https://www.econbiz.de/10014553261
Saved in:
4
How augmented reality impacts retail marketing : a state-of-the-art review from a consumer perspective
Rejeb, Abderahman
;
Rejeb, Karim
;
Treiblmaier, Horst
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 718-748
Persistent link: https://www.econbiz.de/10014304955
Saved in:
5
How to enhance consumer experience over mobile wallet : a data-driven approach
Shankar, Amit
;
Behl, Abhishek
- In:
Journal of strategic marketing
31
(
2023
)
4
,
pp. 838-855
Persistent link: https://www.econbiz.de/10014305011
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