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The role of brand authenticity in developing brand trust
Portal, Sivan; Abratt, Russell; Bendixen, Michael - In: Journal of strategic marketing 27 (2019) 8, pp. 714-729
Persistent link: https://www.econbiz.de/10012202789
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Internet of things support for marketing activities
Taylor, Mark; Reilly, Denis; Wren, Chris - In: Journal of strategic marketing 28 (2020) 2, pp. 149-160
Persistent link: https://www.econbiz.de/10012202800
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Consumer patronage in omnichannel retailing and the moderating impact of culture : a MetaSEM review
Mukhopadhyay, Sandip; Chauhan, Sumedha; Mishra, Sita - In: Journal of strategic marketing 32 (2024) 3, pp. 374-390
Persistent link: https://www.econbiz.de/10014553261
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How augmented reality impacts retail marketing : a state-of-the-art review from a consumer perspective
Rejeb, Abderahman; Rejeb, Karim; Treiblmaier, Horst - In: Journal of strategic marketing 31 (2023) 3, pp. 718-748
Persistent link: https://www.econbiz.de/10014304955
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How to enhance consumer experience over mobile wallet : a data-driven approach
Shankar, Amit; Behl, Abhishek - In: Journal of strategic marketing 31 (2023) 4, pp. 838-855
Persistent link: https://www.econbiz.de/10014305011