//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of strategic marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
ПОДХОД К СИСТЕМАТИЗАЦИИ ФАКТОР...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Consumer behaviour
194
Konsumentenverhalten
194
Marketing management
192
Marketingmanagement
192
Beziehungsmarketing
95
Relationship marketing
95
Brand management
75
Markenführung
75
Brand image
57
Markenimage
57
Customer satisfaction
44
Kundenzufriedenheit
44
Internet marketing
35
Online-Marketing
35
Brand
33
Markenartikel
33
Firm performance
31
Social Web
31
Social web
31
Unternehmenserfolg
31
Dienstleistungsqualität
27
Service quality
27
market orientation
27
KMU
23
SME
23
Strategic management
22
Strategisches Management
22
Innovation
21
Marketing
21
Online retailing
21
Online-Handel
21
E-commerce
19
Electronic Commerce
19
Emerging economies
19
Schwellenländer
19
Competitive advantage
18
Einzelhandel
18
Retail trade
18
Wettbewerbsvorteil
18
Lieferantenmanagement
15
more ...
less ...
Online availability
All
Undetermined
222
Free
7
Type of publication
All
Article
372
Book / Working Paper
5
Type of publication (narrower categories)
All
Article in journal
377
Aufsatz in Zeitschrift
377
Collection of articles of several authors
5
Sammelwerk
5
Language
All
English
377
Author
All
Gilmore, Audrey
7
Lim, Weng Marc
6
O'Cass, Aron
6
Roy, Sanjit
5
Martin, Brett
4
Mattsson, Jan
4
Michaelidou, Nina
4
Pervan, Simon J.
4
Rahman, Kaleel
4
Sahi, Gurjeet Kaur
4
Simkin, Lyndon
4
Wilkins, Stephen
4
Ahn, Jiseon
3
Bowden, Jana
3
D'Souza, Clare M.
3
Das, Gopal
3
Dibb, Sally
3
Fernandes, Teresa
3
Gupta, Mahesh Chander
3
Hawkins, Matthew A.
3
Japutra, Arnold
3
Jebarajakirthy, Charles
3
Johnson, Lester W.
3
Khan, M. Sajid
3
Lamberti, Lucio
3
Lane, Nikala
3
Leenders, Mark A. A. M.
3
Manoli, Argyro Elisavet
3
Mishra, Anubhav A.
3
Modi, Pratik
3
Morgan, Robert
3
Ngo, Liem Viet
3
O'Dwyer, Michele
3
Piercy, Niall
3
Reid, Mike
3
Simmons, Geoff
3
Vocino, Andrea
3
Weinstein, Art
3
Wright, Sheila
3
Areni, Charles Scott
2
more ...
less ...
Published in...
All
Journal of strategic marketing
Journal of business research : JBR
2,307
Journal of retailing and consumer services
2,010
International journal of consumer studies
770
International journal of hospitality management
761
Psychology & marketing
684
SpringerLink / Bücher
681
Journal of consumer research : JCR ; an interdisciplinary bimonthly
585
NBER working paper series
568
Working paper / National Bureau of Economic Research, Inc.
469
European journal of marketing : EJM
459
Management science : journal of the Institute for Operations Research and the Management Sciences
443
Industrial marketing management : the international journal for industrial and high-tech firms
440
Asia Pacific journal of marketing and logistics
426
NBER Working Paper
425
Journal of marketing management : MM
417
The journal of product & brand management
411
The journal of brand management : an international journal
388
Journal of marketing research : JMR
383
Journal of marketing communications
367
Journal of the Academy of Marketing Science
362
Journal of marketing
360
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
351
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
347
Journal of travel and tourism marketing
346
Journal of retailing
334
Cogent business & management
331
Marketing letters : a journal of research in marketing
331
Technological forecasting & social change : an international journal
329
Journal of international consumer marketing
326
Tourism management : research, policies, practice
323
Marketing intelligence & planning
318
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
315
International journal of retail & distribution management
307
The international review of retail, distribution and consumer research
306
Journal of business ethics : JOBE
295
Journal of consumer behaviour : an international research review
294
The journal of consumer marketing
292
Journal of fashion marketing and management
291
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
290
more ...
less ...
Source
All
ECONIS (ZBW)
377
Showing
1
-
10
of
377
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Risk perceptions in Japanese SMEs : the role of Internet marketing capabilities in firm performance
Mathews, Shane W.
;
Maruyama, Masahiro
;
Sakurai, Yuka
; …
- In:
Journal of strategic marketing
27
(
2019
)
7
,
pp. 599-611
Persistent link: https://www.econbiz.de/10012202782
Saved in:
2
Conceptualising a digital orientation : antecedents of supporting SME performance in the digital economy
Quinton, Sarah
;
Canhoto, Ana Isabel Domingos
; …
- In:
Journal of strategic marketing
26
(
2018
)
5
,
pp. 427-439
Persistent link: https://www.econbiz.de/10011903384
Saved in:
3
Digital marketing strategies that Millennials find appealing, motivating, or just annoying
Smith, Katherine Taken
- In:
Journal of strategic marketing
19
(
2011
)
6
,
pp. 489-499
Persistent link: https://www.econbiz.de/10009529887
Saved in:
4
On e-banking adoption: from banker perception to customer reality
Durkin, Mark
;
O'Donnell, Aodheen
;
Mullholland, Gwyneth
; …
- In:
Journal of strategic marketing
15
(
2007
)
2/3
,
pp. 237-252
Persistent link: https://www.econbiz.de/10003494071
Saved in:
5
Engagement with chatbots versus augmented reality interactive technology in e-commerce
Moriuchi, Emi
;
Landers, V. Myles
;
Colton, Deborah
; …
- In:
Journal of strategic marketing
29
(
2021
)
5
,
pp. 375-389
Persistent link: https://www.econbiz.de/10012588436
Saved in:
6
Nonmonetary customer value contributions in free e-services
Anderl, Eva
;
März, Armin
;
Schumann, Jan Hendrik
- In:
Journal of strategic marketing
24
(
2016
)
3/4
,
pp. 175-189
Persistent link: https://www.econbiz.de/10011591899
Saved in:
7
Demographic differences on service quality and perceived value in private online shopping clubs
Kursunluoglu Yarimoglu, Emel
- In:
Journal of strategic marketing
25
(
2017
)
3
,
pp. 240-257
Persistent link: https://www.econbiz.de/10011743006
Saved in:
8
Word-of-mouth and viral marketing activity of the on-line consumer : the role of loyalty chain stages theory
Roy, Sanjit Kumar
;
Butaney, Gul
;
Sekhon, Harjit
; …
- In:
Journal of strategic marketing
22
(
2014
)
6
,
pp. 494-512
Persistent link: https://www.econbiz.de/10010489692
Saved in:
9
An experimental based investigation into the effects of website interactivity on customer behavior in on-line purchase context
Islam, Hafizul
;
Jebarajakirthy, Charles
;
Shankar, Amit
- In:
Journal of strategic marketing
29
(
2021
)
2
,
pp. 117-140
Persistent link: https://www.econbiz.de/10012484043
Saved in:
10
Reviving unorganized retail stores post-COVID-19
Gupta, Astha Sanjeev
;
Mukherjee, Jaydeep
- In:
Journal of strategic marketing
32
(
2024
)
2
,
pp. 230-250
Persistent link: https://www.econbiz.de/10014553161
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->