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Consumer behaviour
194
Konsumentenverhalten
194
Beziehungsmarketing
169
Relationship marketing
169
Brand management
107
Markenführung
107
Brand image
68
Markenimage
68
Marketing management
62
Marketingmanagement
62
Customer satisfaction
53
Kundenzufriedenheit
53
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40
Markenartikel
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Dienstleistungsqualität
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34
Internet marketing
29
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Lieferantenmanagement
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25
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24
Kundenintegration
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21
Confidence
21
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21
Vertrauen
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20
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20
Online retailing
19
Online-Handel
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Customer value
16
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16
Viral marketing
16
Virales Marketing
16
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Simkin, Lyndon
7
Lim, Weng Marc
6
Roy, Sanjit
6
Dibb, Sally
5
Rahman, Kaleel
5
Bang, Nguyen
4
Fernandes, Teresa
4
Japutra, Arnold
4
Martin, Brett
4
Michaelidou, Nina
4
Pervan, Simon J.
4
Polonsky, Michael J.
4
Roy, Sanjit Kumar
4
Wilkins, Stephen
4
Ahn, Jiseon
3
Bowden, Jana
3
Christodoulides, George
3
Das, Gopal
3
Harrigan, Paul
3
Hawkins, Matthew A.
3
Jebarajakirthy, Charles
3
Khan, M. Sajid
3
Leenders, Mark A. A. M.
3
Mishra, Anubhav A.
3
Ngo, Liem Viet
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O'Cass, Aron
3
Smith, Katherine Taken
3
Thaichon, Park
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Vocino, Andrea
3
Areni, Charles Scott
2
Ashill, Nicholas
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Baumann, Chris
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Ben Youssef, Kamel
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Boisvert, Jean
2
Bove, Liliana L.
2
Butt, Muhammad Mohsin
2
Canhoto, Ana Isabel Domingos
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Casidy, Riza
2
Chen, Junsong
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Journal of strategic marketing
Journal of business research : JBR
2,521
Journal of retailing and consumer services
2,098
International journal of hospitality management
875
SpringerLink / Bücher
834
International journal of consumer studies
776
Psychology & marketing
741
The journal of brand management : an international journal
694
Journal of consumer research : JCR ; an interdisciplinary bimonthly
611
NBER working paper series
557
Industrial marketing management : the international journal for industrial and high-tech firms
548
The journal of product & brand management
506
Working paper / National Bureau of Economic Research, Inc.
475
Journal of marketing research : JMR
458
Asia Pacific journal of marketing and logistics
457
European journal of marketing : EJM
457
Tourism management : research, policies, practice
453
Journal of travel and tourism marketing
429
Journal of marketing management : MM
424
NBER Working Paper
410
Journal of marketing
409
Management science : journal of the Institute for Operations Research and the Management Sciences
396
Journal of the Academy of Marketing Science
392
The journal of services marketing
382
Journal of retailing
375
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
371
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
364
The service industries journal
349
Journal of marketing communications
346
Marketing letters : a journal of research in marketing
345
Cogent business & management
343
International journal of contemporary hospitality management
339
Journal of international consumer marketing
337
Marketing intelligence & planning
336
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
333
International journal of retail & distribution management
330
Journal of fashion marketing and management
327
Technological forecasting & social change : an international journal
322
The international review of retail, distribution and consumer research
317
Journal of consumer behaviour : an international research review
313
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ECONIS (ZBW)
347
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1
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347
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1
Luxury brands and social media : drivers and outcomes of consumer engagement on Instagram
Oliveira, Marta
;
Fernandes, Teresa
- In:
Journal of strategic marketing
30
(
2022
)
4
,
pp. 389-407
Persistent link: https://www.econbiz.de/10013370884
Saved in:
2
Tie the knot : building stronger consumers' attachment toward a
brand
Japutra, Arnold
;
Ekinci, Yuksel
;
Simkin, Lyndon
- In:
Journal of strategic marketing
26
(
2018
)
3
,
pp. 223-240
Persistent link: https://www.econbiz.de/10011894545
Saved in:
3
The relationship between
brand
engagement,
brand
loyalty, overall
brand
equity and purchase intention
Goyal, Anita
;
Verma, Pranay
- In:
Journal of strategic marketing
32
(
2024
)
1
,
pp. 65-79
Persistent link: https://www.econbiz.de/10014553120
Saved in:
4
Personalization, value co-creation, and
brand
loyalty in branded apps : an application of TAM theory
Tran, Gina A.
;
Ketron, Seth
;
Tran, Trang
;
Fabrize, Robert
- In:
Journal of strategic marketing
32
(
2024
)
4
,
pp. 554-573
Persistent link: https://www.econbiz.de/10014553339
Saved in:
5
A conceptual analysis of
brand
intimacy on social media platforms
Almubarak, Alanoud F.
;
Pervan, Simon J.
;
Johnson, Lester W.
- In:
Journal of strategic marketing
26
(
2018
)
6
,
pp. 463-478
Persistent link: https://www.econbiz.de/10011976041
Saved in:
6
Exploring
brand
attachment, its determinats and outcomes
Japutra, Arnold
;
Ekinici, Yuksel
;
Simkin, Lyndon
- In:
Journal of strategic marketing
22
(
2014
)
7
,
pp. 616-630
Persistent link: https://www.econbiz.de/10010502957
Saved in:
7
Building consumer-
brand
relationships through
brand
experience and
brand
identification
Kumar, Vikas
;
Kaushik, Arun Kumar
- In:
Journal of strategic marketing
28
(
2020
)
1
,
pp. 39-59
Persistent link: https://www.econbiz.de/10012202793
Saved in:
8
Validating a multidimensional perspective of relationship marketing on
brand
attachment, customer loyalty and purchase intentions : a serial mediation model
Ahmad, Bilal
;
Akbar, Muhammad Imad Ud Din
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 669-692
Persistent link: https://www.econbiz.de/10014304946
Saved in:
9
Circle the wagons : measuring the strength of consumers'
brand
defense
Roy, Sanjit
;
Gaganpreet Singh
;
Japutra, Arnold
;
Javed, …
- In:
Journal of strategic marketing
31
(
2023
)
4
,
pp. 817-837
Persistent link: https://www.econbiz.de/10014304973
Saved in:
10
The influence of sport sponsorship on
brand
equity and purchase behavior
Tsordia, Ch.
;
Papadimitriou, D.
;
Parganas, P.
- In:
Journal of strategic marketing
26
(
2018
)
1
,
pp. 85-105
Persistent link: https://www.econbiz.de/10011860443
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