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Value co-creation in industrial crisis : a strategic source of competitive advantages
Mostafa, Rania B. - In: Journal of strategic marketing 24 (2016) 2, pp. 144-167
Persistent link: https://www.econbiz.de/10011578038
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Collaborative orientation to advance value co-creation in buyer-seller relationships
Gupta, Samir; Polonsky, Michael J.; Lazaravic, Violet - In: Journal of strategic marketing 27 (2019) 3, pp. 191-209
Persistent link: https://www.econbiz.de/10012202453
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Idea generation leveraged from value co-creation process enhances new service development performance
Taghizadeh, Seyedeh Khadijeh; Syed Abidur Rahman; … - In: Journal of strategic marketing 27 (2019) 6, pp. 483-504
Persistent link: https://www.econbiz.de/10012202768
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Personalization, value co-creation, and brand loyalty in branded apps : an application of TAM theory
Tran, Gina A.; Ketron, Seth; Tran, Trang; Fabrize, Robert - In: Journal of strategic marketing 32 (2024) 4, pp. 554-573
Persistent link: https://www.econbiz.de/10014553339
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Extending actor participation in value creation : an institutional view
Wieland, Heiko; Koskela-Huotari, Kaisa; Vargo, Stephen L. - In: Journal of strategic marketing 24 (2016) 3/4, pp. 210-226
Persistent link: https://www.econbiz.de/10011591915
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Adopting a value co-creation perspective to understand High Street regeneration
Cassidy, Kim; Resnick, Sheilagh - In: Journal of strategic marketing 30 (2022) 1, pp. 69-92
Persistent link: https://www.econbiz.de/10013170044
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The efficacy of customer's voluntary use of self-service technology (SST) : a dual-study approach
Shin, Hyunju; Dai, Bo - In: Journal of strategic marketing 30 (2022) 8, pp. 723-745
Persistent link: https://www.econbiz.de/10013492887
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A dynamic market conceptualization for entrepreneurial marketing : the co-creation of opportunities
Whalen, Peter S.; Akaka, Melissa Archpru - In: Journal of strategic marketing 24 (2016) 1, pp. 61-75
Persistent link: https://www.econbiz.de/10011580587
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Co-governance in the consumer engagement process : facilitating multi-beneficial value creation
Röndell, Jimmie G.; Sörhammar, David; Gidhagen, Mikael - In: Journal of strategic marketing 24 (2016) 3/4, pp. 327-345
Persistent link: https://www.econbiz.de/10011592013
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Co-innovation : the role of online communities
Bugshan, Hatem - In: Journal of strategic marketing 23 (2015) 2, pp. 175-186
Persistent link: https://www.econbiz.de/10011305969