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The role of MNC's subsidiaries in creating multinational corporte brand
Khojastehpour, Morteza; Johns, Raechel - In: Journal of strategic marketing 23 (2015) 6, pp. 512-525
Persistent link: https://www.econbiz.de/10011478809
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How can corporate heritage identity stewardship lead to brand ambidexterity?
Moussa, Anthony; Barnier, Virginie de - In: Journal of strategic marketing 29 (2021) 8, pp. 706-721
Persistent link: https://www.econbiz.de/10012653606
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The role of brand authenticity in developing brand trust
Portal, Sivan; Abratt, Russell; Bendixen, Michael - In: Journal of strategic marketing 27 (2019) 8, pp. 714-729
Persistent link: https://www.econbiz.de/10012202789
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Market orientation and customer-based corporate brand equity (CBCBE) : a dyadic study of Indian B2B firms
Sarkar, Soumya; Mishra, Prashant - In: Journal of strategic marketing 25 (2017) 5/6, pp. 367-383
Persistent link: https://www.econbiz.de/10011743018
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Using corporate advertising to improve public perception of energy companies
Smith, Katherine Taken; Smith, L. Murphy; Dunbar, Seth - In: Journal of strategic marketing 22 (2014) 4, pp. 347-356
Persistent link: https://www.econbiz.de/10010387290
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Does brand management of corporate reputation translate into higher markt value?
Smith, Katherine Taken; Smith, Murphy; Wang, Kun - In: Journal of strategic marketing 18 (2010) 3, pp. 201-221
Persistent link: https://www.econbiz.de/10003988711
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Protecting the Olympic brand : winners and losers
Hartland, Trevor; Williams-Burnett, Nicola - In: Journal of strategic marketing 20 (2012) 1, pp. 69-82
Persistent link: https://www.econbiz.de/10009510632
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Can socially irresponsible firms benefit from corporate advertising?
Sharpe, Stacey; Hanson, Nicole - In: Journal of strategic marketing 28 (2020) 2, pp. 95-106
Persistent link: https://www.econbiz.de/10012202796
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Generic, genuine, or completely new? Branding strategies to leverage new products
Rahman, Kaleel; Areni, Charles Scott - In: Journal of strategic marketing 22 (2014) 1, pp. 3-15
Persistent link: https://www.econbiz.de/10010259216
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Marketing strategies for services : is brand architecture a viable way forward?
Rahman, Kaleel; Areni, Charles Scott - In: Journal of strategic marketing 22 (2014) 4, pp. 328-346
Persistent link: https://www.econbiz.de/10010387293