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~isPartOf:"Journal of strategic marketing"
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Beziehungsmarketing
169
Relationship marketing
169
Consumer behaviour
72
Konsumentenverhalten
72
Customer satisfaction
44
Kundenzufriedenheit
44
Marketing management
34
Marketingmanagement
34
Dienstleistungsqualität
30
Service quality
30
Social Web
27
Social web
27
Brand management
26
Markenführung
26
Internet marketing
23
Online-Marketing
23
Customer integration
22
Kundenintegration
22
Lieferantenmanagement
22
Supplier relationship management
22
Brand image
19
E-commerce
19
Electronic Commerce
19
Markenimage
19
Betriebliche Wertschöpfung
16
Value creation
16
Confidence
15
Vertrauen
15
Brand
14
Customer value
14
Kundenwert
14
Markenartikel
14
Einzelhandel
13
Online retailing
13
Online-Handel
13
Retail trade
13
Structural equation model
11
Strukturgleichungsmodell
11
relationship marketing
11
Firm performance
9
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Undetermined
118
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1
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Article
186
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5
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Article in journal
191
Aufsatz in Zeitschrift
191
Collection of articles of several authors
3
Sammelwerk
3
Aufsatzsammlung
2
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1
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Language
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English
191
Author
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Simkin, Lyndon
7
Dibb, Sally
4
Fernandes, Teresa
4
Japutra, Arnold
4
Pervan, Simon J.
4
Roy, Sanjit
4
Roy, Sanjit Kumar
4
Canhoto, Ana Isabel Domingos
3
Harrigan, Paul
3
Mattsson, Jan
3
Thaichon, Park
3
Ashill, Nicholas
2
Bang, Nguyen
2
Bove, Liliana L.
2
Diwan, Saloni Pawan
2
Farrell, Mark Anthony
2
Frazer, Lorelle
2
Giannakis, Damianos
2
Gupta, Samir
2
Hajli, Nick
2
Harker, Michael
2
Jaber, Faten
2
Jebarajakirthy, Charles
2
Johnson, Lester W.
2
Ketron, Seth
2
Lancaster, Geoffrey
2
Leckie, Civilai
2
Meadows, Maureen
2
Mishra, Sita
2
Naumann, Earl
2
Ngo, Liem Viet
2
O'Cass, Aron
2
Oczkowski, Edward A.
2
Ozuem, Wilson
2
Paul, Justin
2
Pelham, Alfred M.
2
Polonsky, Michael J.
2
Quinton, Sarah
2
Rahman, Kaleel
2
Rasul, Tareq Faizur
2
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Journal of strategic marketing
Journal of business research : JBR
846
Journal of retailing and consumer services
791
SpringerLink / Bücher
582
Industrial marketing management : the international journal for industrial and high-tech firms
486
Online Information Review
336
International journal of hospitality management
332
Telecommunications policy : the international journal of digital economy, data sciences and new media
273
The journal of services marketing
246
The service industries journal
230
The journal of business & industrial marketing
223
NBER working paper series
220
Electronic commerce research
219
European journal of operational research : EJOR
214
Technological forecasting & social change : an international journal
203
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
201
Working paper / National Bureau of Economic Research, Inc.
196
Management science : journal of the Institute for Operations Research and the Management Sciences
194
International journal of business information systems : IJBIS
193
Journal of the Academy of Marketing Science
190
International journal of production economics
174
International journal of electronic customer relationship management : IJECRM
170
Information systems research : ISR
168
European Journal of Marketing
167
Springer eBook Collection
165
Gabler Edition Wissenschaft
160
Journal of travel and tourism marketing
160
NBER Working Paper
160
Tourism management : research, policies, practice
155
Journal of internet commerce
154
Information systems and e-business management : ISeB
152
Journal of marketing
152
Journal of retailing
152
Journal of hospitality marketing & management
147
International journal of contemporary hospitality management
146
Industrial Management & Data Systems
145
Cogent business & management
142
Marketing Intelligence & Planning
140
Asia Pacific journal of marketing and logistics
139
International journal of production research
139
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ECONIS (ZBW)
191
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1
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10
of
191
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date (oldest first)
1
Word-of-mouth and viral marketing activity of the on-line consumer : the role of loyalty chain stages theory
Roy, Sanjit Kumar
;
Butaney, Gul
;
Sekhon, Harjit
; …
- In:
Journal of strategic marketing
22
(
2014
)
6
,
pp. 494-512
Persistent link: https://www.econbiz.de/10010489692
Saved in:
2
An experimental based investigation into the effects of website interactivity on customer behavior in on-line purchase context
Islam, Hafizul
;
Jebarajakirthy, Charles
;
Shankar, Amit
- In:
Journal of strategic marketing
29
(
2021
)
2
,
pp. 117-140
Persistent link: https://www.econbiz.de/10012484043
Saved in:
3
Personalization, value co-creation, and brand loyalty in branded apps : an application of TAM theory
Tran, Gina A.
;
Ketron, Seth
;
Tran, Trang
;
Fabrize, Robert
- In:
Journal of strategic marketing
32
(
2024
)
4
,
pp. 554-573
Persistent link: https://www.econbiz.de/10014553339
Saved in:
4
Collaboration, communication, support, and relationships in the context of e-commerce within the franchising sector
Kremez, Zhanna
;
Frazer, Lorelle
;
Quach, Sara
;
Thaichon, Park
- In:
Journal of strategic marketing
30
(
2022
)
2
,
pp. 137-159
Persistent link: https://www.econbiz.de/10013170054
Saved in:
5
Engagement with chatbots versus augmented reality interactive technology in e-commerce
Moriuchi, Emi
;
Landers, V. Myles
;
Colton, Deborah
; …
- In:
Journal of strategic marketing
29
(
2021
)
5
,
pp. 375-389
Persistent link: https://www.econbiz.de/10012588436
Saved in:
6
Future of brick and mortar retailing : how will it survive and thrive?
Sheth, Jagdish N.
- In:
Journal of strategic marketing
29
(
2021
)
7
,
pp. 598-607
Persistent link: https://www.econbiz.de/10012608880
Saved in:
7
Exploring and explaining SME marketing : investigating e-CRM using a mixed methods approach
Harrigan, Paul
;
Ramsey, Elaine
;
Ibbotson, Patrick
- In:
Journal of strategic marketing
20
(
2012
)
2
,
pp. 127-163
Persistent link: https://www.econbiz.de/10009630780
Saved in:
8
Nonmonetary customer value contributions in free e-services
Anderl, Eva
;
März, Armin
;
Schumann, Jan Hendrik
- In:
Journal of strategic marketing
24
(
2016
)
3/4
,
pp. 175-189
Persistent link: https://www.econbiz.de/10011591899
Saved in:
9
Risk perceptions in Japanese SMEs : the role of
Internet
marketing capabilities in firm performance
Mathews, Shane W.
;
Maruyama, Masahiro
;
Sakurai, Yuka
; …
- In:
Journal of strategic marketing
27
(
2019
)
7
,
pp. 599-611
Persistent link: https://www.econbiz.de/10012202782
Saved in:
10
The impact of online buzz on
internet
IPO valuation
Keel, Astrid L.
;
Lending, Claire E.
;
Marshall, Beverly
- In:
Journal of strategic marketing
29
(
2021
)
1
,
pp. 24-46
Persistent link: https://www.econbiz.de/10012424706
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