Similar Search Results

Avramova, Yana R.; Pelsmacker, Patrick de; Dens, Nathalie - In: The journal of brand management : an international journal 25 (2018) 6, pp. 500-518

Persistent link: https://www.econbiz.de/10011962803

Brocato, E. Deanne; Baker, Julie; Voorhees, Clay M. - In: Journal of the Academy of Marketing Science 43 (2015) 2, pp. 200-220

Persistent link: https://www.econbiz.de/10010504690

Ou, Yi-Chun; Verhoef, Peter C.; Wiesel, Thorsten - In: Journal of the Academy of Marketing Science 45 (2017) 3, pp. 336-356

Persistent link: https://www.econbiz.de/10011684991

Beckers, Sander F. M.; Doorn, Jenny van; Verhoef, Peter C. - In: Journal of the Academy of Marketing Science 46 (2018) 3, pp. 366-383

Persistent link: https://www.econbiz.de/10011879689

Moons, Ingrid; Pelsmacker, Patrick de - In: The journal of brand management : an international journal 21 (2014) 3, pp. 216-235

Persistent link: https://www.econbiz.de/10010347464

Dens, Nathalie; Pelsmacker, Patrick de - In: The journal of brand management : an international journal 18 (2010/11) 1, pp. 50-65

Persistent link: https://www.econbiz.de/10008659836

Baker, Julie; Wakefield, Kirk L. - In: Journal of the Academy of Marketing Science 40 (2012) 6, pp. 791-806

Persistent link: https://www.econbiz.de/10009679036

Huber, Frank; Meyer, Frederik; Vogel, Johannes; … - In: The journal of brand management : an international journal 19 (2011/12) 3, pp. 228-240

Persistent link: https://www.econbiz.de/10009409556

Laroche, Michel; Yang, Zhiyong; Kim, Chankon; Richard, … - In: Journal of the Academy of Marketing Science 35 (2007) 1, pp. 113-126

Persistent link: https://www.econbiz.de/10003485158

Prentice, Catherine; Loureiro, Sandra Maria Correia; … - In: The journal of brand management : an international journal 30 (2023) 5, pp. 449-460

Persistent link: https://www.econbiz.de/10014372615