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Service brand equity and employee brand commitment
Kimpakorn, Narumon; Tocquer, Gerard - In: The journal of services marketing 24 (2010) 5, pp. 378-388
Persistent link: https://www.econbiz.de/10008653367
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The influence of social undermining on the service employee's customer-oriented boundary-spanning behavior
Yoo, Jaewon - In: The journal of services marketing 27 (2013) 7, pp. 539-550
Persistent link: https://www.econbiz.de/10010231176
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Customer betrayal and retaliation : when your best customers become your worst enemies
Grégoire, Yany; Fisher, Robert J. - In: Journal of the Academy of Marketing Science 36 (2008) 2, pp. 247-261
Persistent link: https://www.econbiz.de/10003725646
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Market-based capabilities and financial performance of firms : insights into marketing's contribution to firm value
Ramaswami, Sridhar N.; Srivastava, Rajendra Krishan; … - In: Journal of the Academy of Marketing Science 37 (2009) 2, pp. 97-116
Persistent link: https://www.econbiz.de/10003850890
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Toward a theory of repeat purchase drivers for consumer services
Paul, Michael; Hennig-Thurau, Thorsten; Gremler, Dwayne D. - In: Journal of the Academy of Marketing Science 37 (2009) 2, pp. 215-237
Persistent link: https://www.econbiz.de/10003851360
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Consumer relationship proneness: a reexamination and extension across service exchanges
Parish, Janet Turner; Holloway, Betsy Bugg - In: The journal of services marketing 24 (2010) 1, pp. 61-73
Persistent link: https://www.econbiz.de/10003953410
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The consequence of appraisal emotion, service quality, perceived value and customer satisfaction on repurchase intent in the performing arts
Hume, Margee; Sullivan Mort, Gillian - In: The journal of services marketing 24 (2010) 2/3, pp. 170-182
Persistent link: https://www.econbiz.de/10003990915
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Online servicecapes, trust, and purchase intentions
Harris, Lloyd C.; Goode, Mark M. H. - In: The journal of services marketing 24 (2010) 2/3, pp. 230-243
Persistent link: https://www.econbiz.de/10003990932
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External equity, loyalty program membership, and service recovery
Morrison, Olivier; Huppertz, John W. - In: The journal of services marketing 24 (2010) 2/3, pp. 244-254
Persistent link: https://www.econbiz.de/10003990935
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Measuring and maximizing customer equity: a critical analysis
Kumar, V.; George, Morris - In: Journal of the Academy of Marketing Science 35 (2007) 2, pp. 157-171
Persistent link: https://www.econbiz.de/10003507852