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Die Erfassung der Markentreue im Automobilmarkt mit loglinearen Modellen
Bauer, Hans H. - In: Wirtschaftswissenschaftliches Studium : WiSt ; … 23 (1994) 9, pp. 434-439
Persistent link: https://www.econbiz.de/10001169698
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How culture matters in children's purchase influence: a multi-level investigation
Laroche, Michel; Yang, Zhiyong; Kim, Chankon; Richard, … - In: Journal of the Academy of Marketing Science 35 (2007) 1, pp. 113-126
Persistent link: https://www.econbiz.de/10003485158
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Kundenzufriedenheit und Kundenloyalität im Lichte des Regret
Seilheimer, Christian; Herrmann, Andreas; Huber, Frank - In: Wirtschaftswissenschaftliches Studium : WiSt ; … 31 (2002) 2, pp. 80-84
Persistent link: https://www.econbiz.de/10001642940
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Behavioral pricing : Erklärungs- und Operationalisierungsansätze des Referenzpreiskonzepts
Wricke, Martin; Herrmann, Andreas; Huber, Frank - In: Wirtschaftswissenschaftliches Studium : WiSt ; … 29 (2000) 12, pp. 692-697
Persistent link: https://www.econbiz.de/10001535607
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Synergistic and cannibalization effects in a partnership loyalty program
Dorotic, Matilda; Fok, Dennis; Verhoef, Peter C.; … - In: Journal of the Academy of Marketing Science 49 (2021) 5, pp. 1021-1042
Persistent link: https://www.econbiz.de/10012614780
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The effects of customer equity drivers on loyalty across services industries and firms
Ou, Yi-Chun; Verhoef, Peter C.; Wiesel, Thorsten - In: Journal of the Academy of Marketing Science 45 (2017) 3, pp. 336-356
Persistent link: https://www.econbiz.de/10011684991
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Good, better, engaged? : the effect of company-initiated customer engagement behavior on shareholder value
Beckers, Sander F. M.; Doorn, Jenny van; Verhoef, Peter C. - In: Journal of the Academy of Marketing Science 46 (2018) 3, pp. 366-383
Persistent link: https://www.econbiz.de/10011879689