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Broken halos and shattered horns : overcoming the biasing effects of prior expectations through objective information disclosure
Burton, Scot; Cook, Laurel Aynne; Howlett, Elizabeth; … - In: Journal of the Academy of Marketing Science 43 (2015) 2, pp. 240-256
Persistent link: https://www.econbiz.de/10010504685
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Creating consumer attachment to retail service firms through sense of place
Brocato, E. Deanne; Baker, Julie; Voorhees, Clay M. - In: Journal of the Academy of Marketing Science 43 (2015) 2, pp. 200-220
Persistent link: https://www.econbiz.de/10010504690
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The effects of customer equity drivers on loyalty across services industries and firms
Ou, Yi-Chun; Verhoef, Peter C.; Wiesel, Thorsten - In: Journal of the Academy of Marketing Science 45 (2017) 3, pp. 336-356
Persistent link: https://www.econbiz.de/10011684991
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It's only natural : the mediating impact of consumers' attribute inferences on the relationships between product claims, perceived product healthfulness, and purchase intentions
Berry, Christopher; Burton, Scot; Howlett, Elizabeth - In: Journal of the Academy of Marketing Science 45 (2017) 5, pp. 698-719
Persistent link: https://www.econbiz.de/10011772316
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Good, better, engaged? : the effect of company-initiated customer engagement behavior on shareholder value
Beckers, Sander F. M.; Doorn, Jenny van; Verhoef, Peter C. - In: Journal of the Academy of Marketing Science 46 (2018) 3, pp. 366-383
Persistent link: https://www.econbiz.de/10011879689
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Marketers' use of alternative front-of-package nutrition symbols : an examination of effects on product evaluations
Newman, Christopher L.; Burton, Scot; Andrews, J. Craig; … - In: Journal of the Academy of Marketing Science 46 (2018) 3, pp. 453-476
Persistent link: https://www.econbiz.de/10011879700
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How consumer shopping orientation influences perceived crowding, excitement, and stress at the mall
Baker, Julie; Wakefield, Kirk L. - In: Journal of the Academy of Marketing Science 40 (2012) 6, pp. 791-806
Persistent link: https://www.econbiz.de/10009679036
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How culture matters in children's purchase influence: a multi-level investigation
Laroche, Michel; Yang, Zhiyong; Kim, Chankon; Richard, … - In: Journal of the Academy of Marketing Science 35 (2007) 1, pp. 113-126
Persistent link: https://www.econbiz.de/10003485158
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Synergistic and cannibalization effects in a partnership loyalty program
Dorotic, Matilda; Fok, Dennis; Verhoef, Peter C.; … - In: Journal of the Academy of Marketing Science 49 (2021) 5, pp. 1021-1042
Persistent link: https://www.econbiz.de/10012614780