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Salesperson ambidexterity in customer engagement : do customer base characteristics matter?
Lam, Son K.; DeCarlo, Thomas E.; Sharma, Ashish - In: Journal of the Academy of Marketing Science 47 (2019) 4, pp. 659-680
Persistent link: https://www.econbiz.de/10012107276
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The effects of customer equity drivers on loyalty across services industries and firms
Ou, Yi-Chun; Verhoef, Peter C.; Wiesel, Thorsten - In: Journal of the Academy of Marketing Science 45 (2017) 3, pp. 336-356
Persistent link: https://www.econbiz.de/10011684991
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Good, better, engaged? : the effect of company-initiated customer engagement behavior on shareholder value
Beckers, Sander F. M.; Doorn, Jenny van; Verhoef, Peter C. - In: Journal of the Academy of Marketing Science 46 (2018) 3, pp. 366-383
Persistent link: https://www.econbiz.de/10011879689
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Selling financial services : the effect of consumer product knowledge and salesperson commission on consumer suspicion and intentions
DeCarlo, Thomas E.; Laczniak, Russell N.; Leigh, Thomas W. - In: Journal of the Academy of Marketing Science 41 (2013) 4, pp. 418-435
Persistent link: https://www.econbiz.de/10009776513
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How culture matters in children's purchase influence: a multi-level investigation
Laroche, Michel; Yang, Zhiyong; Kim, Chankon; Richard, … - In: Journal of the Academy of Marketing Science 35 (2007) 1, pp. 113-126
Persistent link: https://www.econbiz.de/10003485158
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Synergistic and cannibalization effects in a partnership loyalty program
Dorotic, Matilda; Fok, Dennis; Verhoef, Peter C.; … - In: Journal of the Academy of Marketing Science 49 (2021) 5, pp. 1021-1042
Persistent link: https://www.econbiz.de/10012614780