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When will price increases associated with company donations to charity be perceived as fair?
Koschate-Fischer, Nicole; Huber, Isabel V.; Hoyer, Wayne D. - In: Journal of the Academy of Marketing Science 44 (2016) 5, pp. 608-626
Persistent link: https://www.econbiz.de/10011552517
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The effects of customer equity drivers on loyalty across services industries and firms
Ou, Yi-Chun; Verhoef, Peter C.; Wiesel, Thorsten - In: Journal of the Academy of Marketing Science 45 (2017) 3, pp. 336-356
Persistent link: https://www.econbiz.de/10011684991
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Good, better, engaged? : the effect of company-initiated customer engagement behavior on shareholder value
Beckers, Sander F. M.; Doorn, Jenny van; Verhoef, Peter C. - In: Journal of the Academy of Marketing Science 46 (2018) 3, pp. 366-383
Persistent link: https://www.econbiz.de/10011879689
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The role of aesthetic taste in consumer behavior
Hoyer, Wayne D.; Stokburger-Sauer, Nicola E. - In: Journal of the Academy of Marketing Science 40 (2012) 1, pp. 167-180
Persistent link: https://www.econbiz.de/10009507835
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Nonlinear and asymmetric returns on customer satisfaction : do they vary across situations and consumers?
Eisenbeiß, Maik; Cornelißen, Markus; Backhaus, Klaus; … - In: Journal of the Academy of Marketing Science 42 (2014) 3, pp. 242-263
Persistent link: https://www.econbiz.de/10010364012
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How culture matters in children's purchase influence: a multi-level investigation
Laroche, Michel; Yang, Zhiyong; Kim, Chankon; Richard, … - In: Journal of the Academy of Marketing Science 35 (2007) 1, pp. 113-126
Persistent link: https://www.econbiz.de/10003485158
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Synergistic and cannibalization effects in a partnership loyalty program
Dorotic, Matilda; Fok, Dennis; Verhoef, Peter C.; … - In: Journal of the Academy of Marketing Science 49 (2021) 5, pp. 1021-1042
Persistent link: https://www.econbiz.de/10012614780