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Market-based capabilities and financial performance of firms : insights into marketing's contribution to firm value
Ramaswami, Sridhar N.; Srivastava, Rajendra Krishan; … - In: Journal of the Academy of Marketing Science 37 (2009) 2, pp. 97-116
Persistent link: https://www.econbiz.de/10003850890
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New perspectives on business model innovations in emerging markets
Kumar, V.; Srivastava, Rajendra Krishan - In: Journal of the Academy of Marketing Science 48 (2020) 5, pp. 815-825
Persistent link: https://www.econbiz.de/10012301268
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Special issue: managing business and innovation in emerging markets
Kumar, V. (ed.); Srivastava, Rajendra Krishan (ed.) - 2020
Persistent link: https://www.econbiz.de/10012301354
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The effect of marketing department power on investor responses to announcements of AI-embedded new product innovations
Padigar, Manjunath; Pupovac, Ljubomir; Sinha, Ashish; … - In: Journal of the Academy of Marketing Science 50 (2022) 6, pp. 1277-1298
Persistent link: https://www.econbiz.de/10013463926
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Moving the stakeholder journey forward
Hollebeek, Linda D.; Kumar, V.; Srivastava, Rajendra Krishan - In: Journal of the Academy of Marketing Science 51 (2023) 1, pp. 23-49
Persistent link: https://www.econbiz.de/10013493120
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S-D logic-informed customer engagement : integrative framework, revised fundamental propositions, and application to CRM
Hollebeek, Linda D.; Srivastava, Rajendra K.; Chen, Tom - In: Journal of the Academy of Marketing Science 47 (2019) 1, pp. 161-185
Persistent link: https://www.econbiz.de/10011996797
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Market-based capabilities and financial performance of firms: insights into marketing’s contribution to firm value
Ramaswami, Sridhar N.; Srivastava, Rajendra K.; … - In: Journal of the Academy of Marketing Science 37 (2009) 2, pp. 97-116
Persistent link: https://www.econbiz.de/10008238823
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Factors Influencing the Likelihood of Customer Defection: The Role of Consumer Knowledge
Capraro, Anthony J.; Broniarczyk, Susan; Srivastava, … - In: Journal of the Academy of Marketing Science 31 (2003) 2, pp. 164-175
Persistent link: https://www.econbiz.de/10006151224