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Vertical territorial restraints rules of legality and guidelines for channel design
Ostrom, Lonnie L. - In: Journal of the Academy of Marketing Science 14 (1986) 1, pp. 1-6
Persistent link: https://www.econbiz.de/10001045564
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Cooperative advertising, pricing strategy and firm performance in the e-marketing age
Yan, Ruiliang - In: Journal of the Academy of Marketing Science 38 (2010) 4, pp. 510-519
Persistent link: https://www.econbiz.de/10008735690
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Control-based channel governance and relative dependence
Gilliland, David I.; Bello, Daniel C.; Gundlach, Gregory T. - In: Journal of the Academy of Marketing Science 38 (2010) 4, pp. 441-455
Persistent link: https://www.econbiz.de/10008735694
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The determinants of consumers' online shopping cart abandonment
Kukar-Kinney, Monika; Scheinbaum, Angeline Close - In: Journal of the Academy of Marketing Science 38 (2010) 2, pp. 240-250
Persistent link: https://www.econbiz.de/10003980625
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Sales promotions and channel coordination
Wierenga, Berend; Soethoudt, Han - In: Journal of the Academy of Marketing Science 38 (2010) 3, pp. 383-397
Persistent link: https://www.econbiz.de/10003986401
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Driving forces of coordination costs in distributor-supplier relationships : toward a middle-range theory
Kim, Stephen K.; Strump, Rodney L.; Oh, Changho - In: Journal of the Academy of Marketing Science 37 (2009) 4, pp. 384-399
Persistent link: https://www.econbiz.de/10003926566
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Slotting allowances : a time series analysis of aggregate effects over three decades
Achrol, Ravi S. - In: Journal of the Academy of Marketing Science 40 (2012) 5, pp. 673-694
Persistent link: https://www.econbiz.de/10009621882
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When do incentives work in channels of distribution?
Gilliland, David I.; Kim, Stephen K. - In: Journal of the Academy of Marketing Science 42 (2014) 4, pp. 361-379
Persistent link: https://www.econbiz.de/10010383818
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Transference and congruence effects on purchase intentions in online stores of multi-channel retailers : initial evidence from the US and South Korea
Badrinarayanan, Vishag; Becerra, Enrique P.; Kim, Chung-hyun - In: Journal of the Academy of Marketing Science 40 (2012) 4, pp. 539-557
Persistent link: https://www.econbiz.de/10009566396
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Distributing through multiple channels in industrial wholesaling : how many and how much?
Käuferle, Monika; Reinartz, Werner - In: Journal of the Academy of Marketing Science 43 (2015) 6, pp. 746-767
Persistent link: https://www.econbiz.de/10011409932