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Sales forecasting and decision support systems : special section
Mahmoud, Essam H. (contributor) - In: Journal of the Academy of Marketing Science 16 (1988) 3, pp. 45-103
Persistent link: https://www.econbiz.de/10001062765
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Product effort and promotion effort hypotheses : an empir. investigation
Varadarajan, Poondi Rajan - In: Journal of the Academy of Marketing Science 13 (1985) 1, pp. 47-61
Persistent link: https://www.econbiz.de/10001020323
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An investigation of the relative efficacy of four alternative approaches to importance-performance analysis
Crompton, John L. - In: Journal of the Academy of Marketing Science 13 (1985) 4, pp. 69-80
Persistent link: https://www.econbiz.de/10001020342
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Determinants of retail profit performance : a consideration of retail marketing strategies
Cronin, J. J. - In: Journal of the Academy of Marketing Science 13 (1985) 4, pp. 40-53
Persistent link: https://www.econbiz.de/10001020346
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Research framework, strategies, and applications of intelligent agent technologies (IATs) in marketing
Kumar, V.; Dixit, Ashutosh; Javalgi, Rajshekar G.; … - In: Journal of the Academy of Marketing Science 44 (2016) 1, pp. 24-45
Persistent link: https://www.econbiz.de/10011434877
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Enhancing consumer engagement in an online brand community via user reputation signals : a multi-method analysis
Hanson, Sara; Jiang, Lan; Dahl, Darren W. - In: Journal of the Academy of Marketing Science 47 (2019) 2, pp. 349-367
Persistent link: https://www.econbiz.de/10012022592
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Research in marketing strategy
Morgan, Neil A.; Whitler, Kimberly A.; Feng, Hui; … - In: Journal of the Academy of Marketing Science 47 (2019) 1, pp. 4-29
Persistent link: https://www.econbiz.de/10011996664
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Theoretical underpinnings of research in strategic marketing : a commentary
Varadarajan, Rajan - In: Journal of the Academy of Marketing Science 47 (2019) 1, pp. 30-36
Persistent link: https://www.econbiz.de/10011996666
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Endogeneity and marketing strategy research : an overview
Rutz, Oliver J.; Watson, George F., IV. - In: Journal of the Academy of Marketing Science 47 (2019) 3, pp. 479-498
Persistent link: https://www.econbiz.de/10012107183
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Capabilities for market-shaping : triggering and facilitating increased value creation
Nenonen, Suvi; Storbacka, Kaj; Windahl, Charlotta - In: Journal of the Academy of Marketing Science 47 (2019) 4, pp. 617-639
Persistent link: https://www.econbiz.de/10012107252