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Ensuring international competitiveness : a configurative approach to foreign marketing subsidiaries
Homburg, Christian; Fürst, Andreas; Kuehnl, Christina - In: Journal of the Academy of Marketing Science 40 (2012) 2, pp. 290-312
Persistent link: https://www.econbiz.de/10009524885
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Towards an empirically based taxonomy of buyer-seller relations in business markets
Wong, Charles; Wilkinson, Ian F.; Young, Louise - In: Journal of the Academy of Marketing Science 38 (2010) 6, pp. 720-737
Persistent link: https://www.econbiz.de/10008779089
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Cluster analysis versus Q-type factor analysis as a disaggregation method in hybrid conjoint modeling : an empirical investigation
Akaah, Ishmael P. - In: Journal of the Academy of Marketing Science 16 (1988) 2, pp. 11-18
Persistent link: https://www.econbiz.de/10001062772
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Special issue on the state of the art in marketing research
Malhotra, Naresh K. (contributor) - In: Journal of the Academy of Marketing Science 16 (1988) 1
Persistent link: https://www.econbiz.de/10001062773
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Do source and anonymity affect mail survey results?
Albaum, Gerald S. - In: Journal of the Academy of Marketing Science 15 (1987) 3, pp. 74-81
Persistent link: https://www.econbiz.de/10001062779
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Recent evidence on the relationship between anonymity and response variables for mail surveys
Downs, Philip E. - In: Journal of the Academy of Marketing Science 14 (1986) 1, pp. 72-82
Persistent link: https://www.econbiz.de/10001045542
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Status of company usage of scanner based research
Sinkula, James M. - In: Journal of the Academy of Marketing Science 14 (1986) 1, pp. 63-71
Persistent link: https://www.econbiz.de/10001045544
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On the meaning and measurement of religiosity in consumer research
Wilkes, Robert E. - In: Journal of the Academy of Marketing Science 14 (1986) 1, pp. 47-56
Persistent link: https://www.econbiz.de/10001045547
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Shopping orientation segmentation of the elderly consumer
Lumpkin, James R. - In: Journal of the Academy of Marketing Science 13 (1985) 1, pp. 271-284
Persistent link: https://www.econbiz.de/10001020257
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Single and multiple person household shoppers : a focus on grocery store selection criteria and grocery shopping attitudes and behavior
Ezell, Hazel F. - In: Journal of the Academy of Marketing Science 13 (1985) 1, pp. 171-187
Persistent link: https://www.econbiz.de/10001020275