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Kumar, V.; Rajan, Bharath; Gupta, Shaphali; Dalla … - In: Journal of the Academy of Marketing Science 47 (2019) 1, pp. 138-160

Persistent link: https://www.econbiz.de/10011996790

Hofacker, Charles F.; Gleim, Mark R.; Lawson, Stephanie J. - In: Journal of the Academy of Marketing Science 37 (2009) 2, pp. 238-247

Persistent link: https://www.econbiz.de/10003851361

Freling, Traci H.; Crosno, Jody L.; Henard, David H. - In: Journal of the Academy of Marketing Science 39 (2011) 3, pp. 392-406

Persistent link: https://www.econbiz.de/10009295487

Mathur, Anil; Moschis, George P.; Lee, Euehun - In: Journal of the Academy of Marketing Science 36 (2008) 2, pp. 234-246

Persistent link: https://www.econbiz.de/10003725644

Suri, Rajneesh; Kohli, Chiranjeev; Monroe, Kent B. - In: Journal of the Academy of Marketing Science 35 (2007) 1, pp. 89-100

Persistent link: https://www.econbiz.de/10003485146

Huang, Ming-hui; Rust, Roland T. - In: Journal of the Academy of Marketing Science 39 (2011) 1, pp. 40-54

Persistent link: https://www.econbiz.de/10008909611

Klein, Saul - In: Journal of the Academy of Marketing Science 17 (1989) 3, pp. 253-260

Persistent link: https://www.econbiz.de/10001073496

Gaski, John F. - In: Journal of the Academy of Marketing Science 13 (1985) 1, pp. 310-320

Persistent link: https://www.econbiz.de/10001020255

Vargo, Stephen L.; Lusch, Robert F. - In: Journal of the Academy of Marketing Science 44 (2016) 1, pp. 5-23

Persistent link: https://www.econbiz.de/10011434873

Varadarajan, Rajan - In: Journal of the Academy of Marketing Science 47 (2019) 1, pp. 30-36

Persistent link: https://www.econbiz.de/10011996666