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Transference and congruence effects on purchase intentions in online stores of multi-channel retailers : initial evidence from the US and South Korea
Badrinarayanan, Vishag; Becerra, Enrique P.; Kim, Chung-hyun - In: Journal of the Academy of Marketing Science 40 (2012) 4, pp. 539-557
Persistent link: https://www.econbiz.de/10009566396
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The determinants of consumers' online shopping cart abandonment
Kukar-Kinney, Monika; Scheinbaum, Angeline Close - In: Journal of the Academy of Marketing Science 38 (2010) 2, pp. 240-250
Persistent link: https://www.econbiz.de/10003980625
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Designing satisfying service encounters : website versus store touchpoints
Bolton, Ruth N.; Gustafsson, Anders; Tarasi, Crina O.; … - In: Journal of the Academy of Marketing Science 50 (2022) 1, pp. 85-107
Persistent link: https://www.econbiz.de/10012819742
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Weathering product-harm crises
Cleeren, Kathleen; Dekimpe, Marnik G.; Helsen, Kristiaan - In: Journal of the Academy of Marketing Science 36 (2008) 2, pp. 262-270
Persistent link: https://www.econbiz.de/10003725653
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Brand related information as context : the impact of brand name characteristics on memory and choice
Samu, Sridhar; Krishnan, H. Shanker - In: Journal of the Academy of Marketing Science 38 (2010) 4, pp. 456-470
Persistent link: https://www.econbiz.de/10008735693
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Branding access offers : the importance of product brands, ownership status, and spillover effects to parent brands
Baumeister, Christoph; Scherer, Anne; Wangenheim, … - In: Journal of the Academy of Marketing Science 43 (2015) 5, pp. 574-588
Persistent link: https://www.econbiz.de/10011340283
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The impact of perceived brand globalness, brand origin image, and brand origin-extension fit on brand extension success
Sichtmann, Christina; Diamantopoulos, Adamantios - In: Journal of the Academy of Marketing Science 41 (2013) 5, pp. 567-585
Persistent link: https://www.econbiz.de/10010126677
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Enhancing television advertising : same-language subtitles can improve brand recall, verbal memory, and behavioral intent
Brasel, S. Adam; Gips, James - In: Journal of the Academy of Marketing Science 42 (2014) 3, pp. 322-336
Persistent link: https://www.econbiz.de/10010363992
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The importance of reciprocal spillover effects for the valuation of bestseller brands : introducing and testing a contingency model
Kupfer, Ann-Kristin; Hennig-Thurau, Thorsten; Mathys, … - In: Journal of the Academy of Marketing Science 42 (2014) 2, pp. 205-221
Persistent link: https://www.econbiz.de/10010345183
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How do the success factors driving repurchase intent differ between male and female customers?
Frank, Björn; Enkawa, Takao; Schvaneveldt, Shane J. - In: Journal of the Academy of Marketing Science 42 (2014) 2, pp. 171-185
Persistent link: https://www.econbiz.de/10010345188