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Journal of the Academy of Marketing Science
Journal of business research : JBR
2,187
Journal of retailing and consumer services
2,009
International journal of consumer studies
779
International journal of hospitality management
773
Psychology & marketing
701
NBER working paper series
625
Journal of consumer research : JCR ; an interdisciplinary bimonthly
603
Working paper / National Bureau of Economic Research, Inc.
540
The journal of brand management : an international journal
483
SpringerLink / Bücher
474
NBER Working Paper
472
The journal of product & brand management
462
Asia Pacific journal of marketing and logistics
423
Tourism management : research, policies, practice
417
European Journal of Marketing
408
Journal of travel and tourism marketing
406
European journal of marketing : EJM
396
Management science : journal of the Institute for Operations Research and the Management Sciences
391
Journal of fashion marketing and management
388
Journal of Consumer Marketing
383
Journal of marketing research : JMR
378
Journal of retailing
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Technological forecasting & social change : an international journal
358
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
350
Journal of marketing management : MM
342
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
334
Journal of international consumer marketing
328
Journal of marketing
328
International journal of retail & distribution management
325
Marketing letters : a journal of research in marketing
324
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
321
Cogent business & management
320
The international review of retail, distribution and consumer research
318
Journal of marketing communications
314
KIET Industrial economic review
309
Journal of business ethics : JOBE
305
Journal of consumer behaviour : an international research review
299
International Journal of Retail & Distribution Management
298
The journal of consumer marketing
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ECONIS (ZBW)
306
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1
Transference and congruence effects on purchase intentions in online stores of multi-channel retailers : initial evidence from the US and South Korea
Badrinarayanan, Vishag
;
Becerra, Enrique P.
;
Kim, Chung-hyun
- In:
Journal of the Academy of Marketing Science
40
(
2012
)
4
,
pp. 539-557
Persistent link: https://www.econbiz.de/10009566396
Saved in:
2
The determinants of consumers' online shopping cart abandonment
Kukar-Kinney, Monika
;
Scheinbaum, Angeline Close
- In:
Journal of the Academy of Marketing Science
38
(
2010
)
2
,
pp. 240-250
Persistent link: https://www.econbiz.de/10003980625
Saved in:
3
Designing satisfying service encounters : website versus store touchpoints
Bolton, Ruth N.
;
Gustafsson, Anders
;
Tarasi, Crina O.
; …
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
1
,
pp. 85-107
Persistent link: https://www.econbiz.de/10012819742
Saved in:
4
Weathering product-harm crises
Cleeren, Kathleen
;
Dekimpe, Marnik G.
;
Helsen, Kristiaan
- In:
Journal of the Academy of Marketing Science
36
(
2008
)
2
,
pp. 262-270
Persistent link: https://www.econbiz.de/10003725653
Saved in:
5
Brand related information as context : the impact of brand name characteristics on memory and choice
Samu, Sridhar
;
Krishnan, H. Shanker
- In:
Journal of the Academy of Marketing Science
38
(
2010
)
4
,
pp. 456-470
Persistent link: https://www.econbiz.de/10008735693
Saved in:
6
Branding access offers : the importance of product brands, ownership status, and spillover effects to parent brands
Baumeister, Christoph
;
Scherer, Anne
;
Wangenheim, …
- In:
Journal of the Academy of Marketing Science
43
(
2015
)
5
,
pp. 574-588
Persistent link: https://www.econbiz.de/10011340283
Saved in:
7
The impact of perceived brand globalness, brand origin image, and brand origin-extension fit on brand extension success
Sichtmann, Christina
;
Diamantopoulos, Adamantios
- In:
Journal of the Academy of Marketing Science
41
(
2013
)
5
,
pp. 567-585
Persistent link: https://www.econbiz.de/10010126677
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8
Enhancing television advertising : same-language subtitles can improve brand recall, verbal memory, and behavioral intent
Brasel, S. Adam
;
Gips, James
- In:
Journal of the Academy of Marketing Science
42
(
2014
)
3
,
pp. 322-336
Persistent link: https://www.econbiz.de/10010363992
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9
The importance of reciprocal spillover effects for the valuation of bestseller brands : introducing and testing a contingency model
Kupfer, Ann-Kristin
;
Hennig-Thurau, Thorsten
;
Mathys, …
- In:
Journal of the Academy of Marketing Science
42
(
2014
)
2
,
pp. 205-221
Persistent link: https://www.econbiz.de/10010345183
Saved in:
10
How do the success factors driving repurchase intent differ between male and female customers?
Frank, Björn
;
Enkawa, Takao
;
Schvaneveldt, Shane J.
- In:
Journal of the Academy of Marketing Science
42
(
2014
)
2
,
pp. 171-185
Persistent link: https://www.econbiz.de/10010345188
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