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Brand management
83
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83
Marktforschung
77
Consumer behaviour
68
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68
Market research
60
Brand image
49
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Journal of the Academy of Marketing Science
Journal of business research : JBR
751
The journal of brand management : an international journal
568
Journal of marketing research : JMR
453
SpringerLink / Bücher
453
The journal of product & brand management
386
Journal of retailing and consumer services
305
Journal of marketing
277
Journal of marketing management : MM
199
Industrial marketing management : the international journal for industrial and high-tech firms
195
European journal of marketing : EJM
176
European Journal of Marketing
167
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
157
Overseas business reports : OBR
155
Jahrbuch der Absatz- und Verbrauchsforschung
147
Marketing theory
143
Journal of advertising research
137
Psychology & marketing
137
International journal of market research : JMRS ; the journal of the Market Research Society
135
Qualitative market research : an international journal
133
Journal of strategic marketing
129
Journal of Product & Brand Management
128
Marketing intelligence & planning
127
Marketing letters : a journal of research in marketing
124
Marketing : ZFP ; journal of research and management
123
Springer eBook Collection
118
Journal of retailing
116
Journal of marketing communications
112
International journal of hospitality management
110
Strategic Direction
110
Asia Pacific journal of marketing and logistics
109
Journal of historical research in marketing
109
Springer eBook Collection / Business and Economics
102
Gabler Edition Wissenschaft
97
Marketing Intelligence & Planning
97
Journal of macromarketing : examining the interactions among markets, marketing, and society
96
The IUP journal of brand management : IJBRM
92
The marketing review
89
Innovatives Markenmanagement
86
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
83
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ECONIS (ZBW)
201
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1
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10
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201
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1
The effect of market orientation and its components on innovation consequences : a meta-analysis
Grinstein, Amir
- In:
Journal of the Academy of Marketing Science
36
(
2008
)
2
,
pp. 166-173
Persistent link: https://www.econbiz.de/10003725634
Saved in:
2
Frontiers of the marketing paradigm in the third millennium
Achrol, Ravi S.
;
Kotler, Philip
- In:
Journal of the Academy of Marketing Science
40
(
2012
)
1
,
pp. 35-52
Persistent link: https://www.econbiz.de/10009507844
Saved in:
3
The intellectual ecology of mainstream marketing research : an inquiry into the place of marketing in the family of business disciplines
Clark, Terry D.
;
Key, Thomas Martin
;
Hodis, Monica
; …
- In:
Journal of the Academy of Marketing Science
42
(
2014
)
3
,
pp. 223-241
Persistent link: https://www.econbiz.de/10010364023
Saved in:
4
How marketing scholars might help address issues in resource-based theory
Barney, Jay B.
- In:
Journal of the Academy of Marketing Science
42
(
2014
)
1
,
pp. 24-26
Persistent link: https://www.econbiz.de/10010256722
Saved in:
5
Brand personality appeal : conceptualization and empirical validation
Freling, Traci H.
;
Crosno, Jody L.
;
Henard, David H.
- In:
Journal of the Academy of Marketing Science
39
(
2011
)
3
,
pp. 392-406
Persistent link: https://www.econbiz.de/10009295487
Saved in:
6
Consumer brand relationships : an investigation of two alternative models
Breivik, Einar
;
Thorbjørnsen, Helge
- In:
Journal of the Academy of Marketing Science
36
(
2008
)
4
,
pp. 443-472
Persistent link: https://www.econbiz.de/10003800574
Saved in:
7
How do enhanced and unique features affect new product preference? : the moderating role of product familiarity
Zhou, Kevin Zheng
;
Nakamoto, Kent
- In:
Journal of the Academy of Marketing Science
35
(
2007
)
1
,
pp. 53-62
Persistent link: https://www.econbiz.de/10003485068
Saved in:
8
The dynamic nature of marketing constructs
Bergkvist, Lars
;
Eisend, Martin
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
3
,
pp. 521-541
Persistent link: https://www.econbiz.de/10012548064
Saved in:
9
The contribution continuum
Ladik, Daniel M.
;
Stewart, David W.
- In:
Journal of the Academy of Marketing Science
36
(
2008
)
2
,
pp. 157-165
Persistent link: https://www.econbiz.de/10003725632
Saved in:
10
Achieving relationship marketing effectiveness in business-to-business exchanges
Palmatier, Robert W.
;
Scheer, Lisa K.
;
Evans, Kenneth R.
; …
- In:
Journal of the Academy of Marketing Science
36
(
2008
)
2
,
pp. 174-190
Persistent link: https://www.econbiz.de/10003725636
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