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Unternehmensführung in der Mar...
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Marketing management
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Morgan, Neil A.
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Hult, G. Tomas M.
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Journal of the Academy of Marketing Science
Journal of business research : JBR
323
Industrial marketing management : the international journal for industrial and high-tech firms
249
SpringerLink / Bücher
200
Journal of strategic marketing
192
European journal of marketing : EJM
129
Europäische Hochschulschriften / 5
128
Journal of marketing management : MM
122
The journal of business & industrial marketing
107
Journal of marketing communications
104
Journal of marketing
98
Marketing intelligence & planning
82
Journal of retailing and consumer services
79
Gabler Edition Wissenschaft
78
Springer eBook Collection
71
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
67
Management science : journal of the Institute for Operations Research and the Management Sciences
60
The journal of brand management : an international journal
60
Lehrbuch
59
Business horizons
48
The marketing review
48
Asia Pacific journal of marketing and logistics
46
International marketing review
46
Journal of advertising research
44
Journal of global marketing
43
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
43
Springer eBook Collection / Business and Economics
43
Marketing : ZFP ; journal of research and management
42
Jahrbuch der Absatz- und Verbrauchsforschung
41
Journal of marketing research : JMR
41
International journal of technology marketing : IJTMkt
40
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
40
The journal of product & brand management
40
Journal of business economics : JBE
39
AMS review : official publication of the Academy of Marketing Science
38
Harvard-Business-Manager : das Wissen der Besten
38
Psychology & marketing
38
Marketing letters : a journal of research in marketing
37
Cogent business & management
35
Journal of business ethics : JOBE
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ECONIS (ZBW)
109
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1
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109
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1
Sales forecasting and decision support systems : special section
Mahmoud, Essam H.
(
contributor
)
- In:
Journal of the Academy of Marketing Science
16
(
1988
)
3
,
pp. 45-103
Persistent link: https://www.econbiz.de/10001062765
Saved in:
2
Product effort and promotion effort hypotheses : an empir. investigation
Varadarajan, Poondi Rajan
- In:
Journal of the Academy of Marketing Science
13
(
1985
)
1
,
pp. 47-61
Persistent link: https://www.econbiz.de/10001020323
Saved in:
3
An investigation of the relative efficacy of four alternative approaches to importance-performance analysis
Crompton, John L.
- In:
Journal of the Academy of Marketing Science
13
(
1985
)
4
,
pp. 69-80
Persistent link: https://www.econbiz.de/10001020342
Saved in:
4
Determinants of retail profit performance : a consideration of retail marketing strategies
Cronin, J. J.
- In:
Journal of the Academy of Marketing Science
13
(
1985
)
4
,
pp. 40-53
Persistent link: https://www.econbiz.de/10001020346
Saved in:
5
Research framework, strategies, and applications of intelligent agent technologies (IATs) in marketing
Kumar, V.
;
Dixit, Ashutosh
;
Javalgi, Rajshekar G.
; …
- In:
Journal of the Academy of Marketing Science
44
(
2016
)
1
,
pp. 24-45
Persistent link: https://www.econbiz.de/10011434877
Saved in:
6
Enhancing consumer engagement in an online brand community via user reputation signals : a multi-method analysis
Hanson, Sara
;
Jiang, Lan
;
Dahl, Darren W.
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
2
,
pp. 349-367
Persistent link: https://www.econbiz.de/10012022592
Saved in:
7
Research in marketing strategy
Morgan, Neil A.
;
Whitler, Kimberly A.
;
Feng, Hui
; …
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
1
,
pp. 4-29
Persistent link: https://www.econbiz.de/10011996664
Saved in:
8
Theoretical underpinnings of research in strategic marketing : a commentary
Varadarajan, Rajan
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
1
,
pp. 30-36
Persistent link: https://www.econbiz.de/10011996666
Saved in:
9
Endogeneity and marketing strategy research : an overview
Rutz, Oliver J.
;
Watson, George F., IV.
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
3
,
pp. 479-498
Persistent link: https://www.econbiz.de/10012107183
Saved in:
10
Capabilities for market-shaping : triggering and facilitating increased value creation
Nenonen, Suvi
;
Storbacka, Kaj
;
Windahl, Charlotta
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
4
,
pp. 617-639
Persistent link: https://www.econbiz.de/10012107252
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