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Customer positivity and participation in services : an empirical test in a health care context
Gallan, Andrew S.; Jarvis, Cheryl Burke; Brown, Stephen … - In: Journal of the Academy of Marketing Science 41 (2013) 3, pp. 338-356
Persistent link: https://www.econbiz.de/10009747843
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Building, measuring, and profiting from customer loyalty
Watson, George F., IV.; Beck, Joshua T.; Henderson, Conor M. - In: Journal of the Academy of Marketing Science 43 (2015) 6, pp. 790-825
Persistent link: https://www.econbiz.de/10011409937
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Customer experience management : toward implementing an evolving marketing concept
Homburg, Christian; Jozic, Danijel; Kuehnl, Christina - In: Journal of the Academy of Marketing Science 45 (2017) 3, pp. 377-401
Persistent link: https://www.econbiz.de/10011684998
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The trajectory of customer loyalty : an empirical test of Dick and Basu’s loyalty framework
Ngobo, Paul Valentin - In: Journal of the Academy of Marketing Science 45 (2017) 2, pp. 229-250
Persistent link: https://www.econbiz.de/10011658076
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Exploring the dynamics of antecedents to consumer-brand identification with a new brand
Lam, Son K.; Ahearne, Michael; Mullins, Ryan; Hayati, Babak - In: Journal of the Academy of Marketing Science 41 (2013) 2, pp. 234-252
Persistent link: https://www.econbiz.de/10009736677
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Anger, frustration, and helplessness after service failure : coping strategies and effective informational support
Gelbrich, Katja - In: Journal of the Academy of Marketing Science 38 (2010) 5, pp. 567-585
Persistent link: https://www.econbiz.de/10008746853
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How does product program innovativeness affect customer satisfaction? : a comparison of goods and services
Stock-Homburg, Ruth - In: Journal of the Academy of Marketing Science 39 (2011) 6, pp. 813-827
Persistent link: https://www.econbiz.de/10010217999
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The impact of customer satisfaction on CEO bonuses
O'Connell, Vincent; O’Sullivan, Don - In: Journal of the Academy of Marketing Science 39 (2011) 6, pp. 828-845
Persistent link: https://www.econbiz.de/10010218000
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Customer experience quality : an exploration in business and consumer contexts using repertory grid technique
Lemke, Fred; Clark, Moira; Wilson, Hugh - In: Journal of the Academy of Marketing Science 39 (2011) 6, pp. 846-869
Persistent link: https://www.econbiz.de/10010218001
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Worth waiting for : increasing satisfaction by making consumers wait
Giebelhausen, Michael D.; Robinson, Stacey G.; Cronin, J. J. - In: Journal of the Academy of Marketing Science 39 (2011) 6, pp. 889-905
Persistent link: https://www.econbiz.de/10010218003