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Online relationship marketing
Steinhoff, Lena; Griffith, Denni Arli; Weaven, Scott; … - In: Journal of the Academy of Marketing Science 47 (2019) 3, pp. 369-393
Persistent link: https://www.econbiz.de/10012107007
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Negative word of mouth can be a positive for consumers connected to the brand
Wilson, Andrew E.; Giebelhausen, Michael D.; Brady, … - In: Journal of the Academy of Marketing Science 45 (2017) 4, pp. 534-547
Persistent link: https://www.econbiz.de/10011737468
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The differing and mediating roles of trust and relationship commitment in service relationship maintenance and development
Aurier, Philippe; N'Goala, Gilles - In: Journal of the Academy of Marketing Science 38 (2010) 3, pp. 303-325
Persistent link: https://www.econbiz.de/10003986393
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Procrastinators' online experience and purchase behavior
Zanjani, Shabnam H. A.; Milne, George R.; Miller, … - In: Journal of the Academy of Marketing Science 44 (2016) 5, pp. 568-585
Persistent link: https://www.econbiz.de/10011552504
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Optimizing marketer costs and consumer benefits across "clicks" and "bricks"
Mahar, Stephen; Wright, P. Daniel; Bretthauer, Kurt M.; … - In: Journal of the Academy of Marketing Science 42 (2014) 6, pp. 619-641
Persistent link: https://www.econbiz.de/10010466650
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Online group influence and digital product consumption
Mu, Jifeng; Thomas, Ellen; Qi, Jiayin; Tan, Yong - In: Journal of the Academy of Marketing Science 46 (2018) 5, pp. 921-947
Persistent link: https://www.econbiz.de/10011924793
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Comparison of consumer reactions to price-matching guarantees in internet and bricks-and-mortar retail environments
Kukar-Kinney, Monika; Grewal, Dhruv - In: Journal of the Academy of Marketing Science 35 (2007) 2, pp. 197-207
Persistent link: https://www.econbiz.de/10003507869
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Special issue: innovating in the digital economy : leveraging technology to create value for consumers and firms
Sorescu, Alina (ed.); Schreier, Martin (ed.) - 2021
Persistent link: https://www.econbiz.de/10012587401
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Understanding loyalty program effectiveness : managing target and bystander effects
Steinhoff, Lena; Palmatier, Robert W. - In: Journal of the Academy of Marketing Science 44 (2016) 1, pp. 88-107
Persistent link: https://www.econbiz.de/10011434888
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Dependence and interdependence in marketing relationships : meta-analytic insights
Scheer, Lisa K.; Miao, C. Fred; Palmatier, Robert W. - In: Journal of the Academy of Marketing Science 43 (2015) 6, pp. 694-712
Persistent link: https://www.econbiz.de/10011409913