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Consumer behaviour
284
Konsumentenverhalten
284
Beziehungsmarketing
88
Relationship marketing
88
Marketing
56
Brand management
54
Markenführung
54
Brand image
42
Markenimage
42
Marketing management
37
Marketingmanagement
37
Brand
31
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Markenartikel
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Online-Marketing
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Marketing theory
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Viral marketing
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Virales Marketing
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Theorie
16
Theory
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Preismanagement
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English
340
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Grewal, Dhruv
12
Kumar, V.
7
Homburg, Christian
6
Bagozzi, Richard P.
5
Hoyer, Wayne D.
5
Ruyter, Ko de
5
Hagtvedt, Henrik
4
Hennig-Thurau, Thorsten
4
Kukar-Kinney, Monika
4
Monroe, Kent B.
4
Blut, Markus
3
Brasel, S. Adam
3
Burton, Scot
3
Cleeren, Kathleen
3
Dekimpe, Marnik G.
3
Dellaert, Benedict G. C.
3
Dubinsky, Alan J.
3
Hamilton, Rebecca W.
3
Moschis, George P.
3
Motyka, Scott
3
Newman, Christopher L.
3
Noble, Stephanie M.
3
Palmatier, Robert W.
3
Scheinbaum, Angeline Close
3
Schlager, Tobias
3
Sheth, Jagdish N.
3
Sotgiu, Francesca
3
Venkatesan, Rajkumar
3
Verhoef, Peter C.
3
Verlegh, Peeter
3
Zhang, Jonathan Z.
3
Alavi, Sascha
2
Arunachalam, S.
2
Backhaus, Klaus
2
Baker, Julie
2
Beverland, Michael B.
2
Bijmolt, Tammo H. A.
2
Biswas, Dipayan
2
Bleier, Alexander
2
Chandon, Pierre
2
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Academy of Marketing Science
1
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Journal of the Academy of Marketing Science
Journal of business research : JBR
2,130
Journal of retailing and consumer services
1,940
SpringerLink / Bücher
893
International journal of consumer studies
773
NBER working paper series
747
International journal of hospitality management
729
Psychology & marketing
668
Working paper / National Bureau of Economic Research, Inc.
641
Journal of consumer research : JCR ; an interdisciplinary bimonthly
582
NBER Working Paper
575
European Journal of Marketing
470
European journal of marketing : EJM
420
Asia Pacific journal of marketing and logistics
404
The journal of product & brand management
403
Management science : journal of the Institute for Operations Research and the Management Sciences
394
Journal of marketing management : MM
372
Journal of marketing research : JMR
372
World development : the multi-disciplinary international journal devoted to the study and promotion of world development
372
The journal of brand management : an international journal
362
Springer eBook Collection
354
Journal of marketing
351
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Journal of travel and tourism marketing
334
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
329
Journal of international consumer marketing
323
Discussion paper / Centre for Economic Policy Research
320
Cogent business & management
311
Journal of retailing
311
Marketing letters : a journal of research in marketing
311
Journal of business ethics : JOBE
310
Technological forecasting & social change : an international journal
310
Journal of marketing communications
307
Tourism management : research, policies, practice
306
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
297
Europäische Hochschulschriften / 5
296
World Bank E-Library Archive
294
International journal of retail & distribution management
293
The international review of retail, distribution and consumer research
293
The journal of consumer marketing
290
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ECONIS (ZBW)
340
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340
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1
A conceptualization of the consumer behavior discipline
Sirgy, M. Joseph
- In:
Journal of the Academy of Marketing Science
13
(
1985
)
1
,
pp. 104-121
Persistent link: https://www.econbiz.de/10001020282
Saved in:
2
Are generics buyers deal-prone? : on a relationship between generics purchase and deal-proneness
Kono, Ken
- In:
Journal of the Academy of Marketing Science
13
(
1985
)
1
,
pp. 62-74
Persistent link: https://www.econbiz.de/10001020321
Saved in:
3
Behavioral biases in
marketing
Dowling, Katharina
;
Guhl, Daniel
;
Klapper, Daniel
; …
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
3
,
pp. 449-477
Persistent link: https://www.econbiz.de/10012290965
Saved in:
4
Customer experience management : toward implementing an evolving
marketing
concept
Homburg, Christian
;
Jozic, Danijel
;
Kuehnl, Christina
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
3
,
pp. 377-401
Persistent link: https://www.econbiz.de/10011684998
Saved in:
5
Linking cause-related
marketing
to sales force responses and performance in a direct selling context
Larson, Brian V.
;
Flaherty, Karen E.
;
Zablah, Alex R.
; …
- In:
Journal of the Academy of Marketing Science
36
(
2008
)
2
,
pp. 271-277
Persistent link: https://www.econbiz.de/10003725657
Saved in:
6
The value relevance of digital
marketing
capabilities to firm performance
Homburg, Christian
;
Wielgos, Dominik
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
4
,
pp. 666-688
Persistent link: https://www.econbiz.de/10013389223
Saved in:
7
Direct mail to prospects and email to current customers? : modeling and field-testing multichannel
marketing
Valenti, Albert
;
Srinivasan, Shuba
;
Yildirim, Gokhan
; …
- In:
Journal of the Academy of Marketing Science
52
(
2024
)
3
,
pp. 815-834
Persistent link: https://www.econbiz.de/10015047983
Saved in:
8
Identifying critical problems for mutual cooperation between the private and public sectors : a
marketing
perspective
Robin, Donald P.
- In:
Journal of the Academy of Marketing Science
14
(
1986
)
3
,
pp. 1-12
Persistent link: https://www.econbiz.de/10001045539
Saved in:
9
Some strategy implications of a matrix approach to the classification of
marketing
goods and services
Bell, Martin L.
- In:
Journal of the Academy of Marketing Science
14
(
1986
)
1
,
pp. 13-20
Persistent link: https://www.econbiz.de/10001045560
Saved in:
10
Market-based capabilities and financial performance of firms : insights into
marketing
's contribution to firm value
Ramaswami, Sridhar N.
;
Srivastava, Rajendra Krishan
; …
- In:
Journal of the Academy of Marketing Science
37
(
2009
)
2
,
pp. 97-116
Persistent link: https://www.econbiz.de/10003850890
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