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A conceptualization of the consumer behavior discipline
Sirgy, M. Joseph - In: Journal of the Academy of Marketing Science 13 (1985) 1, pp. 104-121
Persistent link: https://www.econbiz.de/10001020282
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Are generics buyers deal-prone? : on a relationship between generics purchase and deal-proneness
Kono, Ken - In: Journal of the Academy of Marketing Science 13 (1985) 1, pp. 62-74
Persistent link: https://www.econbiz.de/10001020321
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Behavioral biases in marketing
Dowling, Katharina; Guhl, Daniel; Klapper, Daniel; … - In: Journal of the Academy of Marketing Science 48 (2020) 3, pp. 449-477
Persistent link: https://www.econbiz.de/10012290965
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Customer experience management : toward implementing an evolving marketing concept
Homburg, Christian; Jozic, Danijel; Kuehnl, Christina - In: Journal of the Academy of Marketing Science 45 (2017) 3, pp. 377-401
Persistent link: https://www.econbiz.de/10011684998
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Linking cause-related marketing to sales force responses and performance in a direct selling context
Larson, Brian V.; Flaherty, Karen E.; Zablah, Alex R.; … - In: Journal of the Academy of Marketing Science 36 (2008) 2, pp. 271-277
Persistent link: https://www.econbiz.de/10003725657
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The value relevance of digital marketing capabilities to firm performance
Homburg, Christian; Wielgos, Dominik - In: Journal of the Academy of Marketing Science 50 (2022) 4, pp. 666-688
Persistent link: https://www.econbiz.de/10013389223
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Direct mail to prospects and email to current customers? : modeling and field-testing multichannel marketing
Valenti, Albert; Srinivasan, Shuba; Yildirim, Gokhan; … - In: Journal of the Academy of Marketing Science 52 (2024) 3, pp. 815-834
Persistent link: https://www.econbiz.de/10015047983
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Identifying critical problems for mutual cooperation between the private and public sectors : a marketing perspective
Robin, Donald P. - In: Journal of the Academy of Marketing Science 14 (1986) 3, pp. 1-12
Persistent link: https://www.econbiz.de/10001045539
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Some strategy implications of a matrix approach to the classification of marketing goods and services
Bell, Martin L. - In: Journal of the Academy of Marketing Science 14 (1986) 1, pp. 13-20
Persistent link: https://www.econbiz.de/10001045560
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Market-based capabilities and financial performance of firms : insights into marketing's contribution to firm value
Ramaswami, Sridhar N.; Srivastava, Rajendra Krishan; … - In: Journal of the Academy of Marketing Science 37 (2009) 2, pp. 97-116
Persistent link: https://www.econbiz.de/10003850890