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Corporate brand name changes and business restructuring : is the relationship complementary or substitutive?
Kalaignanam, Kartik; Bahadir, S. Cem - In: Journal of the Academy of Marketing Science 41 (2013) 4, pp. 456-472
Persistent link: https://www.econbiz.de/10009776506
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Linking cause assessment, corporate philanthropy, and corporate reputation
Szőcs, Ilona; Schlegelmilch, Bodo B.; Rusch, Thomas; … - In: Journal of the Academy of Marketing Science 44 (2016) 3, pp. 376-396
Persistent link: https://www.econbiz.de/10011489081
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Enhancing consumer engagement in an online brand community via user reputation signals : a multi-method analysis
Hanson, Sara; Jiang, Lan; Dahl, Darren W. - In: Journal of the Academy of Marketing Science 47 (2019) 2, pp. 349-367
Persistent link: https://www.econbiz.de/10012022592
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You gotta serve somebody : the effects of firm innovation on customer satisfaction and firm value
Rubera, Gaia; Kirca, Ahmet H. - In: Journal of the Academy of Marketing Science 45 (2017) 5, pp. 741-761
Persistent link: https://www.econbiz.de/10011772374
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Brand architecture strategy and firm value : how leveraging, separating, and distancing the corporate brand affects risk and returns
Hsu, Liwu; Fournier, Susan; Srinivasan, Shuba - In: Journal of the Academy of Marketing Science 44 (2016) 2, pp. 261-280
Persistent link: https://www.econbiz.de/10011453234
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A cross-category and cross-country analysis of umbrella branding for national and store brands
Erdem, Tülin; Chang, Sue Ryung - In: Journal of the Academy of Marketing Science 40 (2012) 1, pp. 86-101
Persistent link: https://www.econbiz.de/10009507840
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Explaining the differing effects of corporate reputation across nations : a multilevel analysis
Swoboda, Bernhard; Puchert, Cathrin; Morschett, Dirk - In: Journal of the Academy of Marketing Science 44 (2016) 4, pp. 454-473
Persistent link: https://www.econbiz.de/10011563222
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Corporate sponsorship as an image platform : understanding the roles of relationship fit and sponsor-sponsee similarity
Pappu, Ravi; Cornwell, T. Bettina - In: Journal of the Academy of Marketing Science 42 (2014) 5, pp. 490-510
Persistent link: https://www.econbiz.de/10010417561
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Nonlinear and asymmetric returns on customer satisfaction : do they vary across situations and consumers?
Eisenbeiß, Maik; Cornelißen, Markus; Backhaus, Klaus; … - In: Journal of the Academy of Marketing Science 42 (2014) 3, pp. 242-263
Persistent link: https://www.econbiz.de/10010364012
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Customer-based corporate reputation of a service firm: scale development and validation
Walsh, Gianfranco; Beatty, Sharon E. - In: Journal of the Academy of Marketing Science 35 (2007) 1, pp. 127-143
Persistent link: https://www.econbiz.de/10003485160