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Consumer behaviour
266
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266
Beziehungsmarketing
89
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Brand management
56
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Grewal, Dhruv
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Cleeren, Kathleen
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Dellaert, Benedict G. C.
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Houston, Mark B.
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Mende, Martin
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Journal of the Academy of Marketing Science
Journal of business research : JBR
2,274
Journal of retailing and consumer services
2,239
International journal of hospitality management
949
International journal of consumer studies
774
NBER working paper series
749
Psychology & marketing
706
Working paper / National Bureau of Economic Research, Inc.
664
Journal of consumer research : JCR ; an interdisciplinary bimonthly
602
NBER Working Paper
595
Journal of retailing
512
SpringerLink / Bücher
501
The journal of brand management : an international journal
482
The journal of product & brand management
466
The service industries journal
466
Management science : journal of the Institute for Operations Research and the Management Sciences
451
Tourism management : research, policies, practice
451
Asia Pacific journal of marketing and logistics
450
Journal of travel and tourism marketing
427
European journal of marketing : EJM
412
International journal of retail & distribution management
411
The international review of retail, distribution and consumer research
396
Journal of marketing research : JMR
387
The journal of services marketing
377
Cogent business & management
374
Journal of marketing management : MM
367
International journal of contemporary hospitality management
360
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
351
Journal of marketing
349
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
336
Marketing letters : a journal of research in marketing
331
European journal of operational research : EJOR
327
Journal of international consumer marketing
325
Journal of hospitality marketing & management
318
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
318
Journal of marketing communications
315
International journal of production economics
314
Journal of fashion marketing and management
312
Journal of consumer behaviour : an international research review
303
The journal of consumer marketing
303
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ECONIS (ZBW)
328
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1
Income inequality and consumer preference for private labels versus national brands
Kurt, Didem
;
Gino, Francesca
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
2
,
pp. 463-479
Persistent link: https://www.econbiz.de/10014251193
Saved in:
2
Cross-national differences in price-role orientation and their impact on retail markets
Zielke, Stephan
;
Komor, Marcin
- In:
Journal of the Academy of Marketing Science
43
(
2015
)
2
,
pp. 159-180
Persistent link: https://www.econbiz.de/10010504692
Saved in:
3
Can copycat private labels improve the consumer's shopping experience? : a fluency explanation
Kelting, Katie
;
Duhachek, Adam
;
Whitler, Kimberly
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
4
,
pp. 569-585
Persistent link: https://www.econbiz.de/10011737473
Saved in:
4
The effects of customer equity drivers on loyalty across services industries and firms
Ou, Yi-Chun
;
Verhoef, Peter C.
;
Wiesel, Thorsten
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
3
,
pp. 336-356
Persistent link: https://www.econbiz.de/10011684991
Saved in:
5
Creating consumer attachment to retail service firms through sense of place
Brocato, E. Deanne
;
Baker, Julie
;
Voorhees, Clay M.
- In:
Journal of the Academy of Marketing Science
43
(
2015
)
2
,
pp. 200-220
Persistent link: https://www.econbiz.de/10010504690
Saved in:
6
Hey big spender! : a golden (color) atmospheric effect on tipping behavior
Lee, Na Young
;
Noble, Stephanie M.
;
Biswas, Dipayan
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
2
,
pp. 317-337
Persistent link: https://www.econbiz.de/10011844815
Saved in:
7
Designing satisfying service encounters : website versus store touchpoints
Bolton, Ruth N.
;
Gustafsson, Anders
;
Tarasi, Crina O.
; …
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
1
,
pp. 85-107
Persistent link: https://www.econbiz.de/10012819742
Saved in:
8
A systematic review of brand transgression, service failure recovery and product-harm crisis : integration and guiding insights
Khamitov, Mansur
;
Grégoire, Yany
;
Suri, Anshu
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
3
,
pp. 519-542
Persistent link: https://www.econbiz.de/10012290970
Saved in:
9
Creating commitment and loyality behaviour among retailers : what are the roles of service quality and satification?
Davis-Sramek, Beth
;
Droge, Cornelia
;
Mentzer, John T.
; …
- In:
Journal of the Academy of Marketing Science
37
(
2009
)
4
,
pp. 440-454
Persistent link: https://www.econbiz.de/10003926593
Saved in:
10
Outsourcing the pain, keeping the pleasure : effects of outsourced touchpoints in the customer journey
Kranzbühler, Anne-Madeleine
;
Kleijnen, Mirella H. P.
; …
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
2
,
pp. 308-327
Persistent link: https://www.econbiz.de/10012022581
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