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Marktforschung
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Journal of the Academy of Marketing Science
Journal of marketing research : JMR
417
Journal of business research : JBR
339
Journal of marketing
217
Journal of retailing and consumer services
169
Overseas business reports : OBR
155
SpringerLink / Bücher
143
NBER working paper series
134
Working paper / National Bureau of Economic Research, Inc.
134
Management science : journal of the Institute for Operations Research and the Management Sciences
127
Jahrbuch der Absatz- und Verbrauchsforschung
126
International journal of hospitality management
121
NBER Working Paper
118
International journal of market research : JMRS ; the journal of the Market Research Society
115
Journal of advertising research
105
Europäische Hochschulschriften / 5
102
Tourism management : research, policies, practice
99
Discussion paper / Centre for Economic Policy Research
93
Psychology & marketing
90
The accounting review : a publication of the American Accounting Association
88
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
86
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
81
Journal of retailing
78
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
77
Qualitative market research : an international journal
77
Journal of marketing management : MM
75
Marketing letters : a journal of research in marketing
75
Esomar congress
68
Journal of marketing communications
67
Marketing : ZFP ; journal of research and management
67
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
66
International journal of internet marketing and advertising : IJIMA
65
IMF working papers
63
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
63
Der Marktforscher : Marktforschung, Absatzforschung, Werbeforschung, Verbrauchsforschung
62
Information systems research : ISR
62
Journal of business economics : JBE
62
European journal of marketing : EJM
61
Gabler Edition Wissenschaft
60
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
60
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ECONIS (ZBW)
101
Showing
1
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10
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101
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date (oldest first)
1
Toward a theory of customer engagement marketing
Harmeling, Colleen M.
;
Moffett, Jordan W.
;
Arnold, Mark J.
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
3
,
pp. 312-335
Persistent link: https://www.econbiz.de/10011684966
Saved in:
2
Opportunistic customer claiming during service recovery
Wirtz, Jochen
;
McColl-Kennedy, Janet R.
- In:
Journal of the Academy of Marketing Science
38
(
2010
)
5
,
pp. 654-675
Persistent link: https://www.econbiz.de/10008747760
Saved in:
3
Building, measuring, and profiting from customer loyalty
Watson, George F., IV.
;
Beck, Joshua T.
;
Henderson, Conor M.
- In:
Journal of the Academy of Marketing Science
43
(
2015
)
6
,
pp. 790-825
Persistent link: https://www.econbiz.de/10011409937
Saved in:
4
Does Twitter matter? : the impact of microblogging word of mouth on consumers' adoption of new movies
Hennig-Thurau, Thorsten
;
Wiertz, Caroline
;
Feldhaus, Fabian
- In:
Journal of the Academy of Marketing Science
43
(
2015
)
3
,
pp. 375-394
Persistent link: https://www.econbiz.de/10011287121
Saved in:
5
What makes online content viral? : the contingent effects of hub users versus non-hub users on social media platforms
Wang, Qingliang
;
Miao, Fred
;
Tayi, Giri Kumar
;
Xie, En
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
6
,
pp. 1005-1026
Persistent link: https://www.econbiz.de/10012153429
Saved in:
6
Good, better, engaged? : the effect of company-initiated customer engagement behavior on shareholder value
Beckers, Sander F. M.
;
Doorn, Jenny van
;
Verhoef, Peter C.
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
3
,
pp. 366-383
Persistent link: https://www.econbiz.de/10011879689
Saved in:
7
An exploratory study of business-to-business online customer reviews : external online professional communities and internal vendor scorecards
Steward, Michelle D.
;
Narus, James A.
;
Roehm, Michelle L.
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
2
,
pp. 173-189
Persistent link: https://www.econbiz.de/10011844765
Saved in:
8
Pre-release consumer buzz
Houston, Mark B.
;
Kupfer, Ann-Kristin
;
Hennig-Thurau, …
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
2
,
pp. 338-360
Persistent link: https://www.econbiz.de/10011844820
Saved in:
9
The emotional review-reward effect : how do reviews increase impulsivity?
Motyka, Scott
;
Grewal, Dhruv
;
Aguirre, Elizabeth
;
Mahr, …
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
6
,
pp. 1032-1051
Persistent link: https://www.econbiz.de/10011951622
Saved in:
10
Better him than me : social comparison theory and service recovery
Bonifield, Carolyn
;
Cole, Catherine A.
- In:
Journal of the Academy of Marketing Science
36
(
2008
)
4
,
pp. 565-577
Persistent link: https://www.econbiz.de/10003800604
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