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Auer, Johannes; Papies, Dominik - In: Journal of the Academy of Marketing Science 48 (2020) 3, pp. 584-605

Persistent link: https://www.econbiz.de/10012290974

Kübler, Raoul; Langmaack, Michael; Albers, Sönke; … - In: Journal of the Academy of Marketing Science 48 (2020) 4, pp. 776-794

Persistent link: https://www.econbiz.de/10012293335

Scheer, Lisa K.; Miao, C. Fred; Palmatier, Robert W. - In: Journal of the Academy of Marketing Science 43 (2015) 6, pp. 694-712

Persistent link: https://www.econbiz.de/10011409913

Watson, George F., IV.; Beck, Joshua T.; Henderson, Conor M. - In: Journal of the Academy of Marketing Science 43 (2015) 6, pp. 790-825

Persistent link: https://www.econbiz.de/10011409937

Verma, Varsha; Sharma, Dheeraj; Sheth, Jagdish N. - In: Journal of the Academy of Marketing Science 44 (2016) 2, pp. 206-217

Persistent link: https://www.econbiz.de/10011453218

Knoll, Johannes; Matthes, Jörg - In: Journal of the Academy of Marketing Science 45 (2017) 1, pp. 55-75

Persistent link: https://www.econbiz.de/10011637150

Crosno, Jody L.; Brown, James R. - In: Journal of the Academy of Marketing Science 43 (2015) 3, pp. 297-314

Persistent link: https://www.econbiz.de/10011287130

Tsai, Meng-Chun; Lou, Yung-Chien; Bei, Lien-ti; Monroe, … - In: Journal of the Academy of Marketing Science 42 (2014) 6, pp. 680-701

Persistent link: https://www.econbiz.de/10010466638

Grewal, Dhruv; Puccinelli, Nancy; Monroe, Kent B. - In: Journal of the Academy of Marketing Science 46 (2018) 1, pp. 9-30

Persistent link: https://www.econbiz.de/10011865096

Carrillat, François A.; Legoux, Renaud; Hadida, Allègre L. - In: Journal of the Academy of Marketing Science 46 (2018) 2, pp. 273-299

Persistent link: https://www.econbiz.de/10011844796