Narrow search
Showing 171 - 180 of 407
Cover Image
Optimizing marketer costs and consumer benefits across "clicks" and "bricks"
Mahar, Stephen; Wright, P. Daniel; Bretthauer, Kurt M.; … - In: Journal of the Academy of Marketing Science 42 (2014) 6, pp. 619-641
Persistent link: https://www.econbiz.de/10010466650
Cover Image
Online reviews generated through product testing : can more favorable reviews be enticed with free products?
Garnefeld, Ina; Krah, Tabea; Böhm, Eva; Gremler, Dwayne D. - In: Journal of the Academy of Marketing Science 49 (2021) 4, pp. 703-722
Persistent link: https://www.econbiz.de/10012587389
Cover Image
Competitive advertising strategies for programmatic television
Guitart, Ivan A.; Hervet, Guillaume; Gelper, Sarah - In: Journal of the Academy of Marketing Science 48 (2020) 4, pp. 753-775
Persistent link: https://www.econbiz.de/10012293333
Cover Image
Exclusivity strategies for digital products across digital and physical markets
Seifert, Rouven; Otten, Cord; Clement, Michel; Albers, … - In: Journal of the Academy of Marketing Science 51 (2023) 2, pp. 245-265
Persistent link: https://www.econbiz.de/10014251113
Cover Image
The value relevance of digital marketing capabilities to firm performance
Homburg, Christian; Wielgos, Dominik - In: Journal of the Academy of Marketing Science 50 (2022) 4, pp. 666-688
Persistent link: https://www.econbiz.de/10013389223
Cover Image
What drives digital engagement with sponsored videos? : an investigation of video influencers’ authenticity management strategies
Chen, Li; Yan, Yajie; Smith, Andrew N. - In: Journal of the Academy of Marketing Science 51 (2023) 1, pp. 198-221
Persistent link: https://www.econbiz.de/10013493175
Cover Image
The effects of exposure-order and market entry-information on brand preference : a dual process model
Niedrich, Ronald W.; Swain, Scott D. - In: Journal of the Academy of Marketing Science 36 (2008) 3, pp. 309-321
Persistent link: https://www.econbiz.de/10003758816
Cover Image
How do enhanced and unique features affect new product preference? : the moderating role of product familiarity
Zhou, Kevin Zheng; Nakamoto, Kent - In: Journal of the Academy of Marketing Science 35 (2007) 1, pp. 53-62
Persistent link: https://www.econbiz.de/10003485068
Cover Image
Product intelligence : its conceptualization, measurement and impact on consumer satisfaction
Rijsdijk, Serge A.; Hultink, Erik J.; Diamantopoulos, … - In: Journal of the Academy of Marketing Science 35 (2007) 3, pp. 340-356
Persistent link: https://www.econbiz.de/10003531752
Cover Image
What makes strategy making across the sales-marketing interface more succesful?
Malshe, Avinash; Sohi, Ravipreet S. - In: Journal of the Academy of Marketing Science 37 (2009) 4, pp. 400-421
Persistent link: https://www.econbiz.de/10003926570