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Making SENS : exploring the antecedents and impact of store environmental stewardship climate
Hensen, Niek; Keeling, Debbie I.; Ruyter, Ko de; … - In: Journal of the Academy of Marketing Science 44 (2016) 4, pp. 497-515
Persistent link: https://www.econbiz.de/10011563228
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The emotional review-reward effect : how do reviews increase impulsivity?
Motyka, Scott; Grewal, Dhruv; Aguirre, Elizabeth; Mahr, … - In: Journal of the Academy of Marketing Science 46 (2018) 6, pp. 1032-1051
Persistent link: https://www.econbiz.de/10011951622
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Service firms and customer loyalty programs : a regulatory fit perspective of reward preferences in a health club setting
Daryanto, Ahmad; Ruyter, Ko de; Wetzels, Martin; … - In: Journal of the Academy of Marketing Science 38 (2010) 5, pp. 604-616
Persistent link: https://www.econbiz.de/10008747770
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Antecedents and consequences of environmental stewardship in boundary-spanning B2B teams
Ruyter, Ko de; Jong, Ad de; Wetzels, Martin - In: Journal of the Academy of Marketing Science 37 (2009) 4, pp. 470-487
Persistent link: https://www.econbiz.de/10003926601
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Augmenting the eye of the beholder : exploring the strategic potential of augmented reality to enhance online service experiences
Hilken, Tim; Ruyter, Ko de; Chylinski, Mathew; Mahr, Dominik - In: Journal of the Academy of Marketing Science 45 (2017) 6, pp. 884-905
Persistent link: https://www.econbiz.de/10011779543
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How value co-creation and co-destruction unfolds : a longitudinal perspective on dialogic engagement in health services interactions
Keeling, Debbie Isobel; Keeling, Kathleen; Ruyter, Ko de; … - In: Journal of the Academy of Marketing Science 49 (2021) 2, pp. 236-257
Persistent link: https://www.econbiz.de/10012434104
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Reimagining marketing strategy : driving the debate on grand challenges : editorial
Ruyter, Ko de; Keeling, Debbie Isobel; Plangger, Kirk; … - In: Journal of the Academy of Marketing Science 50 (2022) 1, pp. 13-21
Persistent link: https://www.econbiz.de/10012819735
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Seeing eye to eye : social augmented reality and shared decision making in the marketplace
Hilken, Tim; Keeling, Debbie I.; Ruyter, Ko de; Mahr, … - In: Journal of the Academy of Marketing Science 48 (2020) 2, pp. 143-164
Persistent link: https://www.econbiz.de/10012290938
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Categorical versus dimensional thinking : improving anti-stigma campaigns by matching health message frames and implicit worldviews
Meyer, Jan-Hinrich; Ruyter, Ko de; Grewal, Dhruv; … - In: Journal of the Academy of Marketing Science 48 (2020) 2, pp. 222-245
Persistent link: https://www.econbiz.de/10012290947
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The future of digital technologies in marketing : a conceptual framework and an overview
Plangger, Kirk; Grewal, Dhruv; Ruyter, Ko de; Tucker, … - In: Journal of the Academy of Marketing Science 50 (2022) 6, pp. 1125-1134
Persistent link: https://www.econbiz.de/10013463886