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When one bad apple spoils consumers' judgment of the brand : exposure to an employee's non-workplace transgression and potential remedies
Johnson, Allison R.; Folkes, Valerie S.; Wang, Juan - In: Journal of the Academy of Marketing Science 46 (2018) 4, pp. 725-743
Persistent link: https://www.econbiz.de/10011911298
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What's not to like? : negations in brand messages increase consumer engagement
Pezzuti, Todd; Leonhardt, James M. - In: Journal of the Academy of Marketing Science 51 (2023) 3, pp. 675-694
Persistent link: https://www.econbiz.de/10014251257
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An investigation of consumer product warranties as market signals of product reliability
Kelley, Craig A. - In: Journal of the Academy of Marketing Science 16 (1988) 2, pp. 72-78
Persistent link: https://www.econbiz.de/10001062768
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An examination into the effectiveness of two-sided comparative price appeals
Kamins, Michael A. - In: Journal of the Academy of Marketing Science 16 (1988) 2, pp. 64-71
Persistent link: https://www.econbiz.de/10001062769
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Consumer participation in the informal economy
McCrohan, Kevin F. - In: Journal of the Academy of Marketing Science 15 (1987) 4, pp. 62-68
Persistent link: https://www.econbiz.de/10001062774
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Magnitude scaling of the dependent variable in decompositional multiattribute preference models
Teas, R. Kenneth - In: Journal of the Academy of Marketing Science 15 (1987) 3, pp. 64-73
Persistent link: https://www.econbiz.de/10001062780
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The halo effect in store image measurement
Wu, Bob T. - In: Journal of the Academy of Marketing Science 15 (1987) 3, pp. 44-51
Persistent link: https://www.econbiz.de/10001062781
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Task complexity and contingent information processing in the case of couple's decision making
Kim, Chankon - In: Journal of the Academy of Marketing Science 15 (1987) 3, pp. 32-43
Persistent link: https://www.econbiz.de/10001062782
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On the meaning and measurement of religiosity in consumer research
Wilkes, Robert E. - In: Journal of the Academy of Marketing Science 14 (1986) 1, pp. 47-56
Persistent link: https://www.econbiz.de/10001045547
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Consumer's attitudes toward lawyers with regard to advertising professional services
Hite, Robert E. - In: Journal of the Academy of Marketing Science 13 (1985) 1, pp. 321-339
Persistent link: https://www.econbiz.de/10001020254