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Brand management
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Journal of the Academy of Marketing Science
SpringerLink / Bücher
1,085
Journal of business research : JBR
891
The journal of brand management : an international journal
561
The journal of product & brand management
387
Springer eBook Collection
369
Journal of retailing and consumer services
298
Strategic management journal
260
Industrial marketing management : the international journal for industrial and high-tech firms
234
Gabler Edition Wissenschaft
202
Technological forecasting & social change : an international journal
198
Long range planning : LRP ; international journal of strategic management
184
Harvard business review : HBR
180
European Sport management quarterly : ESMQ
166
Harvard-Business-Manager : das Wissen der Besten
166
Europäische Hochschulschriften / 5
165
Journal of business strategy
154
Research
153
Journal of sport management : the official journal of the North American Society of Sport Management
152
Springer eBook Collection / Business and Economics
151
Business horizons
149
Journal of strategic marketing
149
International journal of hospitality management
148
Sport management review
146
European journal of marketing : EJM
143
Business strategy and the environment
133
International journal of sport management and marketing : IJSMM
131
Management decision : MD
126
Journal of strategy and management
124
Strategy & leadership : a publication of Strategic Leadership Forum
119
Marketing intelligence & planning
115
Psychology & marketing
113
Asia Pacific journal of marketing and logistics
112
Journal of business ethics : JOBE
110
Journal of marketing communications
109
Journal of marketing management : MM
107
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
105
Cogent business & management
103
Premier reference source
103
California management review
95
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ECONIS (ZBW)
98
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1
Investigations of sales representatives' valuation of options
Bonney, Leff
;
Plouffe, Christopher R.
;
Brady, Michael
- In:
Journal of the Academy of Marketing Science
44
(
2016
)
2
,
pp. 135-150
Persistent link: https://www.econbiz.de/10011453159
Saved in:
2
Theoretical underpinnings of research in strategic marketing : a commentary
Varadarajan, Rajan
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
1
,
pp. 30-36
Persistent link: https://www.econbiz.de/10011996666
Saved in:
3
Strategic marketing ambidexterity : antecedents and financial consequences
Josephson, Brett W.
;
Johnson, Jean L.
;
Mariadoss, Babu John
- In:
Journal of the Academy of Marketing Science
44
(
2016
)
4
,
pp. 539-554
Persistent link: https://www.econbiz.de/10011563230
Saved in:
4
Accessing the influence of strategic marketing research on generating impact : moderating roles of models, journals, and estimation approaches
Kumar, V.
;
Sharma, Amalesh
;
Gupta, Shaphali
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
2
,
pp. 164-185
Persistent link: https://www.econbiz.de/10011658048
Saved in:
5
The strategic role of the sales force : perceptions of senior sales executives
Cron, William L.
;
Baldauf, Artur
;
Leigh, Thomas W.
; …
- In:
Journal of the Academy of Marketing Science
42
(
2014
)
5
,
pp. 471-489
Persistent link: https://www.econbiz.de/10010417563
Saved in:
6
Managers’ marketing strategy decision making during performance decline and the moderating influence of incentive pay
Chng, Daniel Han Ming
;
Shih, Eric
;
Rodgers, Matthew S.
; …
- In:
Journal of the Academy of Marketing Science
43
(
2015
)
5
,
pp. 629-647
Persistent link: https://www.econbiz.de/10011340267
Saved in:
7
Executing on a customer engagement strategy
Venkatesan, Rajkumar
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
3
,
pp. 289-293
Persistent link: https://www.econbiz.de/10011684959
Saved in:
8
Business models as service strategy
Wieland, Heiko
;
Hartmann, Nathaniel N.
;
Vargo, Stephen L.
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
6
,
pp. 925-943
Persistent link: https://www.econbiz.de/10011779549
Saved in:
9
Where does pride lead? : corporate managerial hubris and strategic emphasis
Kim, Min Chung
;
Xiong, Guiyang
;
Kim, Kwang-ho
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
3
,
pp. 537-556
Persistent link: https://www.econbiz.de/10011879708
Saved in:
10
Strategic goal accomplishment in export ventures : the role of capabilities, knowledge, and environment
Spyropoulou, Stavroula
;
Katsikeas, Constantine S.
; …
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
1
,
pp. 109-129
Persistent link: https://www.econbiz.de/10011865110
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