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Consumer behaviour
266
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Beziehungsmarketing
78
Relationship marketing
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Brand management
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Online-Handel
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Grewal, Dhruv
9
Kumar, V.
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Bagozzi, Richard P.
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Blut, Markus
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Ruyter, Ko de
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Hoyer, Wayne D.
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Monroe, Kent B.
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Motyka, Scott
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Newman, Christopher L.
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Noble, Stephanie M.
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Palmatier, Robert W.
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Schlager, Tobias
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Sotgiu, Francesca
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Verhoef, Peter C.
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Verlegh, Peeter
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Wieseke, Jan
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Zhang, Jonathan Z.
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Alavi, Sascha
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Backhaus, Klaus
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Bijmolt, Tammo H. A.
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Biswas, Dipayan
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Bleier, Alexander
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Böhm, Eva
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Chandon, Pierre
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Chen, Zoey
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Journal of the Academy of Marketing Science
Journal of business research : JBR
2,119
Journal of retailing and consumer services
2,045
International journal of consumer studies
779
International journal of hospitality management
759
Psychology & marketing
687
NBER working paper series
649
SpringerLink / Bücher
592
Journal of consumer research : JCR ; an interdisciplinary bimonthly
584
Working paper / National Bureau of Economic Research, Inc.
536
NBER Working Paper
464
Management science : journal of the Institute for Operations Research and the Management Sciences
416
Asia Pacific journal of marketing and logistics
411
The journal of product & brand management
398
Technological forecasting & social change : an international journal
384
Journal of marketing research : JMR
363
European journal of marketing : EJM
359
The journal of brand management : an international journal
355
Journal of retailing
346
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
344
The international review of retail, distribution and consumer research
342
Journal of travel and tourism marketing
341
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
331
Journal of marketing management : MM
331
Journal of international consumer marketing
325
International journal of retail & distribution management
323
Cogent business & management
322
Tourism management : research, policies, practice
322
Marketing letters : a journal of research in marketing
306
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
306
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
305
Journal of fashion marketing and management
301
Journal of marketing
300
Journal of marketing communications
300
The journal of consumer marketing
288
Journal of consumer behaviour : an international research review
286
Electronic commerce research
284
International journal of contemporary hospitality management
279
The journal of services marketing
275
Food policy : economics planning and politics of food and agriculture
272
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ECONIS (ZBW)
284
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1
Sounds like a healthy retail atmospheric strategy : effects of ambient music and background noise on food sales
Biswas, Dipayan
;
Lund, Kaisa
;
Szocs, Courtney
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
1
,
pp. 37-55
Persistent link: https://www.econbiz.de/10011996684
Saved in:
2
Hedonic shopping motivation and co-shopper influence on utilitarian grocery shopping in superstores
Yim, Mark Yi-cheon
;
Yoo, Seung-chul
;
Sauer, Paul L.
; …
- In:
Journal of the Academy of Marketing Science
42
(
2014
)
5
,
pp. 528-544
Persistent link: https://www.econbiz.de/10010417557
Saved in:
3
Does relationship marketing matter in online retailing? : a meta-analytic approach
Verma, Varsha
;
Sharma, Dheeraj
;
Sheth, Jagdish N.
- In:
Journal of the Academy of Marketing Science
44
(
2016
)
2
,
pp. 206-217
Persistent link: https://www.econbiz.de/10011453218
Saved in:
4
Online relationship marketing
Steinhoff, Lena
;
Griffith, Denni Arli
;
Weaven, Scott
; …
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
3
,
pp. 369-393
Persistent link: https://www.econbiz.de/10012107007
Saved in:
5
A multi-facet item response theory approach to improve customer satisfaction using online product ratings
Peng, Ling
;
Cui, Geng
;
Chung, Yuho
;
Li, Chunyu
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
5
,
pp. 960-976
Persistent link: https://www.econbiz.de/10012107393
Saved in:
6
Procrastinators' online experience and purchase behavior
Zanjani, Shabnam H. A.
;
Milne, George R.
;
Miller, …
- In:
Journal of the Academy of Marketing Science
44
(
2016
)
5
,
pp. 568-585
Persistent link: https://www.econbiz.de/10011552504
Saved in:
7
An exploratory study of business-to-business online customer reviews : external online professional communities and internal vendor scorecards
Steward, Michelle D.
;
Narus, James A.
;
Roehm, Michelle L.
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
2
,
pp. 173-189
Persistent link: https://www.econbiz.de/10011844765
Saved in:
8
Online group influence and digital product consumption
Mu, Jifeng
;
Thomas, Ellen
;
Qi, Jiayin
;
Tan, Yong
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
5
,
pp. 921-947
Persistent link: https://www.econbiz.de/10011924793
Saved in:
9
The determinants of consumers' online shopping cart abandonment
Kukar-Kinney, Monika
;
Scheinbaum, Angeline Close
- In:
Journal of the Academy of Marketing Science
38
(
2010
)
2
,
pp. 240-250
Persistent link: https://www.econbiz.de/10003980625
Saved in:
10
Seller marketing capability, brand reputation, and consumer journeys on e-commerce platforms
Mu, Jifeng
;
Zhang, Jonathan Z.
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
5
,
pp. 994-1020
Persistent link: https://www.econbiz.de/10012614778
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