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A meta-analysis of humor in advertising
Eisend, Martin - In: Journal of the Academy of Marketing Science 37 (2009) 2, pp. 191-203
Persistent link: https://www.econbiz.de/10003851358
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A meta-analysis of gender roles in advertising
Eisend, Martin - In: Journal of the Academy of Marketing Science 38 (2010) 4, pp. 418-440
Persistent link: https://www.econbiz.de/10008735695
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Buyers' perceived switching costs and switching : a meta-analytic assessment of their antecedents
Pick, Doreén; Eisend, Martin - In: Journal of the Academy of Marketing Science 42 (2014) 2, pp. 186-204
Persistent link: https://www.econbiz.de/10010345186
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The effectiveness of publicity versus advertising : a meta-analytic investigation of its moderators
Eisend, Martin; Küster-Rohde, Franziska - In: Journal of the Academy of Marketing Science 39 (2011) 6, pp. 906-921
Persistent link: https://www.econbiz.de/10010218004
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A meta-analysis of gender roles in advertising
Eisend, Martin - In: Journal of the Academy of Marketing Science 38 (2010) 4, pp. 418-441
Persistent link: https://www.econbiz.de/10008439259
Cover Image
A meta-analysis of humor in advertising
Eisend, Martin - In: Journal of the Academy of Marketing Science 37 (2009) 2, pp. 191-203
Persistent link: https://www.econbiz.de/10008238816
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The dynamic nature of marketing constructs
Bergkvist, Lars; Eisend, Martin - In: Journal of the Academy of Marketing Science 49 (2021) 3, pp. 521-541
Persistent link: https://www.econbiz.de/10012548064
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The effectiveness of publicity versus advertising: a meta-analytic investigation of its moderators
Eisend, Martin; Küster, Franziska - In: Journal of the Academy of Marketing Science 39 (2011) 6, pp. 906-922
Persistent link: https://www.econbiz.de/10009797086