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First-mover advantage in an Internet-enabled market environment : conceptual framework and propositions
Varadarajan, Rajan; Yadav, Manjit S.; Shankar, Venkatesh - In: Journal of the Academy of Marketing Science 36 (2008) 3, pp. 293-308
Persistent link: https://www.econbiz.de/10003758812
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First-mover advantage in an Internet-enabled market environment: conceptual framework and propositions
Varadarajan, Rajan; Yadav, Manjit S.; Shankar, Venkatesh - In: Journal of the Academy of Marketing Science 36 (2008) 3, pp. 293-308
Persistent link: https://www.econbiz.de/10008082576
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Interactivity in the Electronic Marketplace: An Exposition of the Concept and Implications for Research
Yadav, Manjit S.; Varadarajan, Rajan - In: Journal of the Academy of Marketing Science 33 (2005) 4, pp. 585-603
Persistent link: https://www.econbiz.de/10006149561
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Theoretical underpinnings of research in strategic marketing : a commentary
Varadarajan, Rajan - In: Journal of the Academy of Marketing Science 47 (2019) 1, pp. 30-36
Persistent link: https://www.econbiz.de/10011996666
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Making emerging phenomena a research priority
Yadav, Manjit S. - In: Journal of the Academy of Marketing Science 46 (2018) 3, pp. 361-365
Persistent link: https://www.econbiz.de/10011879687
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Musings on interesting and impactful theory and research
Varadarajan, Rajan - In: Journal of the Academy of Marketing Science 45 (2017) 1, pp. 10-13
Persistent link: https://www.econbiz.de/10011637141
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Innovating for sustainability : a framework for sustainable innovations and a model of sustainable innovations orientation
Varadarajan, Rajan - In: Journal of the Academy of Marketing Science 45 (2017) 1, pp. 14-36
Persistent link: https://www.econbiz.de/10011637143
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Strategic marketing and marketing strategy : domain, definition, fundamental issues and foundational premises
Varadarajan, Rajan - In: Journal of the Academy of Marketing Science 38 (2010) 2, pp. 119-140
Persistent link: https://www.econbiz.de/10003980363
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Marketing Strategy and the Internet: An Organizing Framework
Varadarajan, P.Rajan; Yadav, Manjit S. - In: Journal of the Academy of Marketing Science 30 (2002) 4, pp. 296-312
Persistent link: https://www.econbiz.de/10006151483
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Bundle Evaluation in Different Market Segments: The Effects of Discount Framing and Buyers' Preference Heterogeneity
Yadav, Manjit S. - In: Journal of the Academy of Marketing Science 23 (1995) 3, pp. 206-215
Persistent link: https://www.econbiz.de/10006154648