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The negative effect of policy restrictions on consumers' post-purchase reactions to price-matching guarantees
Estelami, Hooman; Grewal, Dhruv; Roggeveen, Anne L. - In: Journal of the Academy of Marketing Science 35 (2007) 2, pp. 208-219
Persistent link: https://www.econbiz.de/10003507872
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Understanding the co-creation effect : when does collaborating with customers provide a lift to service recovery?
Roggeveen, Anne L.; Tsiros, Michael; Grewal, Dhruv - In: Journal of the Academy of Marketing Science 40 (2012) 6, pp. 771-790
Persistent link: https://www.econbiz.de/10009679038
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The negative effect of policy restrictions on consumers’ post-purchase reactions to price-matching guarantees
Estelami, Hooman; Grewal, Dhruv; Roggeveen, Anne L. - In: Journal of the Academy of Marketing Science 35 (2007) 2, pp. 208-219
Persistent link: https://www.econbiz.de/10007734283
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Understanding the co-creation effect: when does collaborating with customers provide a lift to service recovery?
Roggeveen, Anne L.; Tsiros, Michael; Grewal, Dhruv - In: Journal of the Academy of Marketing Science 40 (2012) 6, pp. 771-791
Persistent link: https://www.econbiz.de/10010035302
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Hey big spender! : a golden (color) atmospheric effect on tipping behavior
Lee, Na Young; Noble, Stephanie M.; Biswas, Dipayan - In: Journal of the Academy of Marketing Science 46 (2018) 2, pp. 317-337
Persistent link: https://www.econbiz.de/10011844815
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Sounds like a healthy retail atmospheric strategy : effects of ambient music and background noise on food sales
Biswas, Dipayan; Lund, Kaisa; Szocs, Courtney - In: Journal of the Academy of Marketing Science 47 (2019) 1, pp. 37-55
Persistent link: https://www.econbiz.de/10011996684
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Evaluation of subsidiary marketing performance : combining process and outcome performance metrics
Grewal, Dhruv; Iyer, Gopalkrishnan R.; Kamakura, Wagner A. - In: Journal of the Academy of Marketing Science 37 (2009) 2, pp. 117-129
Persistent link: https://www.econbiz.de/10003850892
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Low price signal default: an empirical investigation of its consequences
Dutta, Sujay; Biswas, Abhijit; Grewal, Dhruv - In: Journal of the Academy of Marketing Science 35 (2007) 1, pp. 76-88
Persistent link: https://www.econbiz.de/10003485142
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SERVCON: development and validation of a multidimensional service convenience scale
Seiders, Kathleen; Voss, Glenn B.; Godfrey, Andrea L.; … - In: Journal of the Academy of Marketing Science 35 (2007) 1, pp. 144-156
Persistent link: https://www.econbiz.de/10003485165
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Comparison of consumer reactions to price-matching guarantees in internet and bricks-and-mortar retail environments
Kukar-Kinney, Monika; Grewal, Dhruv - In: Journal of the Academy of Marketing Science 35 (2007) 2, pp. 197-207
Persistent link: https://www.econbiz.de/10003507869