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Consumer behaviour
284
Konsumentenverhalten
284
Beziehungsmarketing
85
Relationship marketing
85
Brand management
56
Markenführung
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Brand image
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Markenimage
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Grewal, Dhruv
9
Kumar, V.
7
Bagozzi, Richard P.
5
Hoyer, Wayne D.
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Ruyter, Ko de
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Monroe, Kent B.
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Moschis, George P.
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Motyka, Scott
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Newman, Christopher L.
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Noble, Stephanie M.
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Schlager, Tobias
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Sotgiu, Francesca
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Venkatesan, Rajkumar
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Verhoef, Peter C.
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Verlegh, Peeter
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Wieseke, Jan
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Zhang, Jonathan Z.
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Arunachalam, S.
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Backhaus, Klaus
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Baker, Julie
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Bijmolt, Tammo H. A.
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Biswas, Dipayan
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Bleier, Alexander
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Chandon, Pierre
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Chen, Zoey
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Chu, Xing-Yu
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Journal of the Academy of Marketing Science
Journal of business research : JBR
2,106
Journal of retailing and consumer services
1,939
International journal of consumer studies
768
International journal of hospitality management
734
Psychology & marketing
679
Management science : journal of the Institute for Operations Research and the Management Sciences
667
NBER working paper series
623
European journal of operational research : EJOR
613
Journal of consumer research : JCR ; an interdisciplinary bimonthly
601
Working paper / National Bureau of Economic Research, Inc.
532
SpringerLink / Bücher
497
NBER Working Paper
469
European Journal of Marketing
409
Journal of business ethics : JOBE
406
Asia Pacific journal of marketing and logistics
401
The journal of product & brand management
395
Journal of economic psychology : research in economic psychology and behavioral economics
378
Journal of Consumer Marketing
373
Technological forecasting & social change : an international journal
372
European journal of marketing : EJM
369
The journal of brand management : an international journal
360
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
355
Journal of economic behavior & organization : JEBO
354
Journal of marketing research : JMR
354
Journal of sport management : the official journal of the North American Society of Sport Management
349
Tourism management : research, policies, practice
343
Journal of travel and tourism marketing
331
Journal of international consumer marketing
322
European Sport management quarterly : ESMQ
319
Journal of marketing management : MM
318
Cogent business & management
310
Journal of marketing communications
306
Sport management review
305
Journal of retailing
303
Journal of marketing
302
Marketing letters : a journal of research in marketing
301
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
300
International journal of sport management and marketing : IJSMM
296
International journal of retail & distribution management
295
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ECONIS (ZBW)
299
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1
Disfluent vs. fluent price offers : paradoxical role of processing disfluency
Motyka, Scott
;
Suri, Rajneesh
;
Grewal, Dhruv
;
Kohli, …
- In:
Journal of the Academy of Marketing Science
44
(
2016
)
5
,
pp. 627-638
Persistent link: https://www.econbiz.de/10011552527
Saved in:
2
Digital customization of consumer investments in multiple funds : virtual integration improves risk-return decisions
Lim, Sesil
;
Donkers, Bas
;
Dijl, Patrick van
;
Dellaert, …
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
4
,
pp. 723-742
Persistent link: https://www.econbiz.de/10012587398
Saved in:
3
The effects of scarcity on consumer
decision
journeys
Hamilton, Rebecca W.
;
Thompson, Debora
;
Bone, Sterling
; …
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
3
,
pp. 532-550
Persistent link: https://www.econbiz.de/10012107230
Saved in:
4
Consideration of ethical attributes along the consumer
decision
-making journey
Schamp, Christina
;
Heitmann, Mark
;
Katzenstein, Robin
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
2
,
pp. 328-348
Persistent link: https://www.econbiz.de/10012022586
Saved in:
5
Sponsorship
effect metric : assessing the financial value of
sponsoring
by comparisons to television advertising
Olson, Erik L.
;
Thjømøe, Hans Mathias
- In:
Journal of the Academy of Marketing Science
37
(
2009
)
4
,
pp. 505-515
Persistent link: https://www.econbiz.de/10003926608
Saved in:
6
Are
sponsorship
announcements good news for the shareholders? : evidence from international stock exchanges
Mazodier, Marc
;
Rezaee, Amir
- In:
Journal of the Academy of Marketing Science
41
(
2013
)
5
,
pp. 586-600
Persistent link: https://www.econbiz.de/10010126675
Saved in:
7
Corporate
sponsorship
as an image platform : understanding the roles of relationship fit and sponsor-sponsee similarity
Pappu, Ravi
;
Cornwell, T. Bettina
- In:
Journal of the Academy of Marketing Science
42
(
2014
)
5
,
pp. 490-510
Persistent link: https://www.econbiz.de/10010417561
Saved in:
8
Achieving brand loyalty through
sponsorship
: the role of fit and self-congruity
Mazodier, Marc
;
Merunka, Dwight
- In:
Journal of the Academy of Marketing Science
40
(
2012
)
6
,
pp. 807-820
Persistent link: https://www.econbiz.de/10009679034
Saved in:
9
Sponsorship
-linked marketing : research surpluses and shortages
Cornwell, T. Bettina
;
Kwon, Youngbum
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
4
,
pp. 607-629
Persistent link: https://www.econbiz.de/10012293287
Saved in:
10
What drives digital engagement with sponsored videos? : an investigation of video influencers’ authenticity management strategies
Chen, Li
;
Yan, Yajie
;
Smith, Andrew N.
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
1
,
pp. 198-221
Persistent link: https://www.econbiz.de/10013493175
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