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Building, measuring, and profiting from customer loyalty
Watson, George F., IV.; Beck, Joshua T.; Henderson, Conor M. - In: Journal of the Academy of Marketing Science 43 (2015) 6, pp. 790-825
Persistent link: https://www.econbiz.de/10011409937
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The trajectory of customer loyalty : an empirical test of Dick and Basu’s loyalty framework
Ngobo, Paul Valentin - In: Journal of the Academy of Marketing Science 45 (2017) 2, pp. 229-250
Persistent link: https://www.econbiz.de/10011658076
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The effects of customer equity drivers on loyalty across services industries and firms
Ou, Yi-Chun; Verhoef, Peter C.; Wiesel, Thorsten - In: Journal of the Academy of Marketing Science 45 (2017) 3, pp. 336-356
Persistent link: https://www.econbiz.de/10011684991
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Customer experience management : toward implementing an evolving marketing concept
Homburg, Christian; Jozic, Danijel; Kuehnl, Christina - In: Journal of the Academy of Marketing Science 45 (2017) 3, pp. 377-401
Persistent link: https://www.econbiz.de/10011684998
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How do the success factors driving repurchase intent differ between male and female customers?
Frank, Björn; Enkawa, Takao; Schvaneveldt, Shane J. - In: Journal of the Academy of Marketing Science 42 (2014) 2, pp. 171-185
Persistent link: https://www.econbiz.de/10010345188
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Marketing research on mobile apps : past, present and future
Stocchi, Lara; Pourazad, Naser; Michaelidou, Nina; … - In: Journal of the Academy of Marketing Science 50 (2022) 2, pp. 195-225
Persistent link: https://www.econbiz.de/10012819751
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Customer experience : fundamental premises and implications for research
Becker, Larissa Carine Braz; Jaakkola, Elina - In: Journal of the Academy of Marketing Science 48 (2020) 4, pp. 630-648
Persistent link: https://www.econbiz.de/10012293321
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Brand-generated social media content and its differential impact on loyalty program members
Hernández-Ortega, Blanca I.; Stanko, Michael A.; … - In: Journal of the Academy of Marketing Science 50 (2022) 5, pp. 1071-1090
Persistent link: https://www.econbiz.de/10013390497
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40 years of loyalty programs : how effective are they? : generalizations from a meta-analysis
Belli, Alex; O'Rourke, Anne-Maree; Carrillat, François A. - In: Journal of the Academy of Marketing Science 50 (2022) 1, pp. 147-173
Persistent link: https://www.econbiz.de/10012819749
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Not the relationship type? : loyalty propensity as a reason to maintain marketing relationships
Wolter, Jeremy S.; Bock, Dora E.; Hopkins, Christopher D.; … - In: Journal of the Academy of Marketing Science 50 (2022) 5, pp. 1052-1070
Persistent link: https://www.econbiz.de/10013390496