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Selling financial services : the effect of consumer product knowledge and salesperson commission on consumer suspicion and intentions
DeCarlo, Thomas E.; Laczniak, Russell N.; Leigh, Thomas W. - In: Journal of the Academy of Marketing Science 41 (2013) 4, pp. 418-435
Persistent link: https://www.econbiz.de/10009776513
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Digital customization of consumer investments in multiple funds : virtual integration improves risk-return decisions
Lim, Sesil; Donkers, Bas; Dijl, Patrick van; Dellaert, … - In: Journal of the Academy of Marketing Science 49 (2021) 4, pp. 723-742
Persistent link: https://www.econbiz.de/10012587398
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Examining the influence of control and convenience in a self-service setting
Collier, Joel E.; Sherrell, Daniel L. - In: Journal of the Academy of Marketing Science 38 (2010) 4, pp. 490-509
Persistent link: https://www.econbiz.de/10008735691
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Math anxiety and its effects on consumers' preference for price promotion formats
Suri, Rajneesh; Monroe, Kent B.; Koç, Ümit - In: Journal of the Academy of Marketing Science 41 (2013) 3, pp. 271-282
Persistent link: https://www.econbiz.de/10009747851
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An investigation of consumer product warranties as market signals of product reliability
Kelley, Craig A. - In: Journal of the Academy of Marketing Science 16 (1988) 2, pp. 72-78
Persistent link: https://www.econbiz.de/10001062768
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An examination into the effectiveness of two-sided comparative price appeals
Kamins, Michael A. - In: Journal of the Academy of Marketing Science 16 (1988) 2, pp. 64-71
Persistent link: https://www.econbiz.de/10001062769
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Consumer participation in the informal economy
McCrohan, Kevin F. - In: Journal of the Academy of Marketing Science 15 (1987) 4, pp. 62-68
Persistent link: https://www.econbiz.de/10001062774
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Magnitude scaling of the dependent variable in decompositional multiattribute preference models
Teas, R. Kenneth - In: Journal of the Academy of Marketing Science 15 (1987) 3, pp. 64-73
Persistent link: https://www.econbiz.de/10001062780
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The halo effect in store image measurement
Wu, Bob T. - In: Journal of the Academy of Marketing Science 15 (1987) 3, pp. 44-51
Persistent link: https://www.econbiz.de/10001062781
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Task complexity and contingent information processing in the case of couple's decision making
Kim, Chankon - In: Journal of the Academy of Marketing Science 15 (1987) 3, pp. 32-43
Persistent link: https://www.econbiz.de/10001062782