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The power of persuasion : a gu...
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Selling
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Journal of the Academy of Marketing Science
Industrial marketing management : the international journal for industrial and high-tech firms
123
The journal of personal selling & sales management : JPSSM
111
SpringerLink / Bücher
83
Journal of economic psychology : research in economic psychology and behavioral economics
81
Journal of business research : JBR
76
Psychology & marketing
61
Journal of personal selling & sales management
54
Journal of advertising : official publication of the American Academy of Advertising
48
The journal of business & industrial marketing
43
Journal of consumer research : JCR ; an interdisciplinary bimonthly
38
Journal of marketing
35
Springer eBook Collection
28
Europäische Hochschulschriften / 5
26
Journal of advertising research
25
Journal of marketing education : JME
25
Discussion paper / Centre for Economic Policy Research
24
International journal of advertising : the quarterly review of marketing communications
24
Journal of marketing research : JMR
23
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
22
The journal of socio-economics
21
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
20
Journal of retailing and consumer services
20
The Cambridge handbook of psychology and economic behaviour
20
The journal of real estate finance and economics
20
International journal of advertising : the review of marketing communications
19
NBER working paper series
19
European journal of marketing : EJM
18
Journal of business-to-business marketing
18
Working paper / National Bureau of Economic Research, Inc.
18
Marketing : ZFP ; journal of research and management
17
Springer eBook Collection / Business and Economics
17
Research
16
Happiness, economics and politics : towards a multi-disciplinary approach
15
Journal of business ethics : JOBE
15
NBER Working Paper
15
Harvard business review : HBR
14
Journal of retailing
14
The American economic review
14
European journal of operational research : EJOR
13
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ECONIS (ZBW)
32
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1
A social cognition model of consumer problem recognition
Sirgy, M. Joseph
- In:
Journal of the Academy of Marketing Science
15
(
1987
)
4
,
pp. 53-61
Persistent link: https://www.econbiz.de/10001062775
Saved in:
2
A longitudinal view of women's role portrayal in television advertising
Caballero, Marjorie J.
- In:
Journal of the Academy of Marketing Science
12
(
1984
)
4
,
pp. 93-108
Persistent link: https://www.econbiz.de/10001020333
Saved in:
3
Situational factors affecting preschoolers' responses to advertising
Clarke, T. K.
- In:
Journal of the Academy of Marketing Science
12
(
1984
)
4
,
pp. 25-40
Persistent link: https://www.econbiz.de/10001020339
Saved in:
4
Informational or emotional appeals in crowdfunding message strategy : an empirical investigation of backers' support decisions
Xiang, Diandian
;
Zhang, Leinan
;
Qiuyan, Tao
;
Wang, Yonggui
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
6
,
pp. 1046-1063
Persistent link: https://www.econbiz.de/10012153434
Saved in:
5
Retailing management
In:
Journal of the Academy of Marketing Science
13
(
1985
)
3
,
pp. 147-316
Persistent link: https://www.econbiz.de/10001020251
Saved in:
6
A contingency model of emotional intelligence in professional
selling
McFarland, Richard G.
;
Rode, Joseph C.
;
Shervani, …
- In:
Journal of the Academy of Marketing Science
44
(
2016
)
1
,
pp. 108-118
Persistent link: https://www.econbiz.de/10011434894
Saved in:
7
Investigations of sales representatives' valuation of options
Bonney, Leff
;
Plouffe, Christopher R.
;
Brady, Michael
- In:
Journal of the Academy of Marketing Science
44
(
2016
)
2
,
pp. 135-150
Persistent link: https://www.econbiz.de/10011453159
Saved in:
8
Adapting influence approaches to informed consumers in high-involvement purchases : are salespeople really doomed?
Hochstein, Bryan
;
Bolander, Willy
;
Goldsmith, Ronald E.
; …
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
1
,
pp. 118-137
Persistent link: https://www.econbiz.de/10011996688
Saved in:
9
How intrafirm intermediary salespeople connect sales to marketing and product development
Gonzalez, Gabriel R.
;
Claro, Danny Pimentel
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
5
,
pp. 795-814
Persistent link: https://www.econbiz.de/10012107320
Saved in:
10
An offer you can't refuse : consumer perceptions of sales pressure
Zboja, James J.
;
Clarm, Ronald A.
;
Haytko, Diana L.
- In:
Journal of the Academy of Marketing Science
44
(
2016
)
6
,
pp. 806-821
Persistent link: https://www.econbiz.de/10011614120
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